JA Members Save on DCA Courses

Limited time offer for jewelry sales training

Offer valid through August 8, 2025

For a limited time, active Jewelers of America members will receive a trial for DCA member pricing on all of the DCA online sales courses.*

• Regular non-DCA member price per course: $200
• Discounted price per course for JA and/or DCA members: $125

How to Access the Trial DCA Member Pricing: 1. Visit the Course Enrollment Form on DCA’s website 2. In the Company Member Dropdown, select “Jewelers of America Member” 3. Enter promo code JAMEM25 4. Select the Member Pricing option when selecting your course enrollments

ENROLL TODAY

Questions? Contact DCA Director of Membership and Education Kristen Scheetz at This email address is being protected from spambots. You need JavaScript enabled to view it. or (877) 283-5669.

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DCA COURSES: 

Diamonds

The Diamond Course equips jewelry professionals with essential knowledge to assist customers in purchasing diamond jewelry. Participants will learn to explain the 4Cs, highlight diamond value, and describe style and quality. The course covers metals, treated and lab-grown diamonds, and FTC compliance. It also prepares sales associates to enhance customer experiences, provide jewelry care guidance, support repairs and appraisals, and uphold store security.

Colored Gemstones

The Colored Gemstone Course is an in-depth journey into the fascinating world of gems, designed to equip students with the knowledge to guide customers in making informed purchases. This course explores the beauty, diversity, and value of colored gemstones, covering key factors like color, rarity, and significance. Students will learn how to communicate value, build desire, and address sensitive industry issues, ensuring you become a trusted advisor. Through an organized exploration of gem attributes, presentation techniques, and industry insights, this course will enhance expertise and professional success in the gemstone market.

Beginning Jewelry Sales

The Beginning Jewelry Sales course provides a comprehensive foundation in jewelry professionalism, customer engagement, and product knowledge. Designed for both new and experienced sales associates, this course prepares professionals to create exceptional buying experiences and build lasting customer relationships. Students will learn to describe jewelry in terms of form, function, style, and value, while gaining an understanding of metals, diamonds, colored gemstones, cultured pearls, and watches. The course also covers safety and security, following FTC guidelines, providing care and maintenance advice, and handling repair services and appraisals.

Advanced Jewelry Sales

The Advanced Jewelry Sales Course is the perfect complement to our Diamond and Colored Gemstone courses, providing students with a triangulated and in-depth analysis of the selling process, approaching the sale from the three key standpoints of customers, communications, and merchandise. It explores generational differences in customer interactions, the role of merchandising in meeting customer needs, and effective communication of product knowledge. Emphasizing the responsibilities of sales associates, the course provides a strategic approach to delivering exceptional service and navigating today’s evolving jewelry sales landscape.

LEARN MORE ABOUT DCA COURSES

*Company must be an active member of Jewelers of America. Trial DCA Membership offer expires 8/8/25.