Jewelers of America's Emerging Jewelers Accelerator Program (EJAP) is producing a short series of interactive virtual workshops to provide new retail jewelry entrepreneurs with a deeper understanding of how to operate a sustainable and successful business in the jewelry industry.
The three workshops — created for newer industry businesses — will cover Artificial Intelligence, Marketing and Business Strategy. Hear directly from subject-matter experts about all the tools and knowledge you need to take your company to the next level.
All sessions are FREE to attend for Jewelers of America members!
REGISTER HERE
The Workshops
SESSION 1
How to Enhance Your Brand with AI Tools
Presented by Jennifer Shaheen, President of Technology Therapy
Presented by Jennifer Shaheen, President of Technology Therapy
July 20, 2026 | 2PM ET
Bringing more than two decades of experience, leading expert Jennifer Shaheen will share the latest information on how businesses can use artificial intelligence, AI to improve brand presence, sales, and overall strategies. With a technology that is changing and growing fast, this session will include the most up-to-date info on AI tools and strategies and how to get the most from them.
SESSION 2
How to Successfully Market Your Business
Presented by Elle Hill, Founder and CEO of Hill & Co.
August 17, 2026 | 12PM ET
August 17, 2026 | 12PM ET
In today’s competitive and fractured environment, businesses need to connect with customers – both new and existing – in ways that are fresh and authentic, ensuring they have the right messages, going to the right channels at the right time. Business expert Elle Hill will share insights on how focused and successful marketing can help your business stand out and grow.
SESSION 3
How to Build (and Execute) a Successful Business Strategy
Presented by Hayley Henning, Luxury Industry Sales, and Marketing Professional and Business Development Strategist
September 21, 2026 | 2PM ET
September 21, 2026 | 2PM ET
Join industry veteran Hayley Henning as she shares the key steps needed to build and sustain a successful jewelry business. This final EJAP session will help bring it all together, as Henning offers stories and lessons learned working with brands and developing relationships across the jewelry supply chain.
FAQ
Are the workshops free to attend?
Yes, all three workshops are open to employees of active Jewelers of America members.
Not yet a member? Join today!
What is the format of the workshops?
All three workshops will take place on a Zoom meeting. Each workshop will last approximately 1 hour.
Do I need to be on camera?
While not required, we strongly urge attendees to keep their cameras on during the presentation and Q&A to get a more community-driven experience.
What do I do after I register?
Once you sign up, you will receive an email with all three Zoom links. At the time of each session, you will click on the corresponding Zoom link to join the Zoom meeting. There is also an option to add the workshops to your calendar.
What if I cannot make a workshop?
All three workshops will be recorded, and the recordings will be shared with registrants shortly after the workshop. We recommend registering for the program so you can receive the recordings right away.
Will there be a Q&A?
Yes, all three sessions will have time for a Q&A with the subject-matter expert.
About EJAP
In 2023, Jewelers of America and the Black in Jewelry Coalition created the Emerging Jewelers Accelerator Program (EJAP) to support the growth and success of new jewelry businesses. In 2026, Jewelers of America shifted the program to a new format, welcoming all Jewelers of America members to participate. The program consists of a short series of interactive virtual workshops to provide new retail jewelry entrepreneurs with a deeper understanding of how to operate a sustainable and successful business in the jewelry industry.
Check out our past EJAP workshop sessions in Jewelers of America’s Knowledge Vault.
