November 2, 2022
wishlist 600x300 web
Jewelers of America is running a consumer holiday campaign, "My Jewelry Wishlist," to promote jewelry sales this season. The campaign will run through social media, email blasts, TV and radio spots -- and retailers can tie-in to the campaign on their own marketing channels!

We have created a toolkit for members featuring website and social media templates and how-to guides so you and your customers can participate!

The campaign is designed to promote early jewelry sales and drive consumers to member stores for holiday gifting. The campaign began in mid-November and will continue through the holiday season. Both JA and AGS will be promoting all parts of the campaign through social media, ads, emails to our consumer subscribers, and special local market segments for TV and radio. 

How to Get Involved

We've created Toolkits for our members to participate. When posting on Facebook and Instagram, be sure to use the hashtag #MyJewelryWishList.


1) Download the Toolkit (.zip file) that includes materials for the "My Jewelry Wishlist" campaign. Items included:
  • Tip Sheet, for using the materials on social media
  • “My Jewelry Wish List” generic campaign graphic (wishlist22-1080x1080.jpg)
  • “My Jewelry Wish List” campaign graphic w/tagline (wishlist22-1080x1080-tag.jpg)
  • “Come in & Create Your Jewelry Wish List” (space to add your logo at the bottom) (wishlist22-1080x1080-wish.png)
  • “Come in & Create Your Jewelry Gift List” (space to add your logo at the bottom (wishlist22-1080x1080-gift.png)
  • Add photos of pieces from your jewelry wish list (wishlist22-grid-1080x1080.jpg)
  • Gift idea categories: one graphic for each of the categories JA is promoting as gift ideas this holiday. Post these with photos of your favorite pieces that fall in the appropriate category.
  • Also included are:
    • Facebook Cover photo
    •  graphic that can be used on your website or in an email (600x300)
    • Wish List and Gift List PDFs to have your customers fill in their lists. You
      can customize with your store logo and contact information in the blank
      area at the bottom of the page.

2) Use graphics from the Tool Kit in your own marketing channels and the hashtag #MyJewelryWishList

3) Follow @jewelersofamerica and @americangemsociety on Instagram and share campaign posts -- including how to enter our sweepstakes where two winners will be selected to win a $500 gift card to the JA or AGS member store of their choice!


Supplier members can also promote the holiday campaign on your social media to encourage gifting jewelry. Also, if you submitted jewelry images for the holiday campaign, they may be featured on our Holiday Gift Guide.  

The materials in the following .zip file includes: 
  • Social Media graphics
    • "My Jewelry Wish List" logo
    • "My Jewelry Wish List" grid
    • add photos and share your own jewelry wish list
    • Product Categories (for holiday trends)
      • post pieces from your own inventory for this season's trends 


FAQ About the Campaign

Jewelers of America created a toolkit for members featuring templates, how-to guides, sample posts and images. You can find the downloadable Toolkits for retailers and suppliers on this page under "How to Get Involved."
You can use Photoshop, Pixlr, Canva, PicMonkey, Piccollage, or Animoto.
Not at all! Create your own and brand it to your store.
You can use any jewelry images you have or you can use our Holiday Gift Guide. We recommend that you always tag the designer or supplier. Not only is it a courtesy to their brand, but it helps them engage with you.
Absolutely! We recommend that you use the campaign to draw people in the store to create their own wish list, or have a “My Jewelry Wish List” event: they can post photos of your jewelry with #MyJewelryWishList and tag @jewelersofamerica as well as your store. Feel free to have your own drawing.
You will find all materials in the Toolkit. Print it off and customize it as you wish. We have a Jewelry Wishlist and My Jewelry Giftlist that you can download and print.
The consumer sweepstakes starts November 7, 2022 at 12PM ET and runs through November 18, 2021 at 5PM ET. Rules and entry from can be found at One winner will be chosen at random and will receive a $500 gift card to either a JA or AGS member store of their choice.
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