Effective consumer marketing does not have to be expensive. Jewelers of America offers a variety of services to promote your company to consumer audiences. Members should think of Jewelers of America as an extension of their marketing departments. JA's jewelry marketing resources offer unique opportunities to get in front of fashion media and jewelry-savvy consumers. 

Product Placements 

Jewelers of America Supplier Members who upload their jewelry product to our Image Database are featured throughout our consumer marketing campaigns via our website, social media and consumer email blasts. Thousands of consumers seeking engagement and gift ideas view your jewelry each month at www.jewelers.org. Plus, Jewelers of America promotes JA Supplier jewelry to its large social media following on Facebook, Twitter, Instagram and Pinterest. 

Member Action: Upload current photos of your current jewelry collection. Log in >

Advertising & Public Relations Outreach

Jewelers of America works aggressively to increase jewelry demand for its Members’ products through online, print, television and radio media outreach. This includes editorial coverage, product placements, television and radio exposure. Jewelers of America is constantly educating consumers on why they should shop with JA Member Jewelers, especially around jewelry shopping seasons, like Holiday, Valentine’s Day and Mother’s Day. When Supplier Members upload images of products to our Image Database, their pieces are considered for media placement in national consumer magazines – like Brides, O Magazine and many more – and for the JA jewelry-focused television appearances across the country. See our recent TV spots >

Members also get discounted rates on digital advertising to your coveted targeted audiences: jewelry-buying consumers via JA’s website. 

Member Action: Keep your product images current. Log in >

Member Spotlights & Profiles

As a new marketing benefit, Jewelers of America Retail and Supplier Members now have dedicated company profile pages at www.jewelers.org, giving you more exposure to jewelry buyers. The profile includes company contact details, a description and your company logo or store photo. Enhance your digital footprint by updating your Profile today!

Member Action: Update your Company Profile. Log in >

“Find a JA Jeweler” Directory

Every jewelry store that is a Jewelers of America member is listed in our popular “Find a Jeweler” locator – visited by thousands of consumers a month searching for trustworthy jewelers near them. A full-page company profile enhances your digital footprint and drives more traffic to your website, social media and, of course, jewelry store!

Member Action: Update your Company Profile. Log in >

Community & In-Store Marketing

Every successful marketing plan should include non-commercial publicity, like involvement in community events and in-store marketing, like these popular JA consumer marketing programs:

JA Tiara Program

Reach new customers by using the JA Tiara Program to spotlight your company at local community events, like pageants or homecomings. JA Members can order a variety of sizes at a special discount price. The luminous tiaras wow crowds and gain invaluable word-of-mouth advertising for your store.

Consumer Education Brochures

Highlight your staff’s jewelry product knowledge, while inspiring confidence in your customers, with Jewelers of America popular consumer education brochures: Gemstone Leaflets and “What You Should Know About” pamphlets. Available only to Jewelers of America Members, both sets of brochures provide product information on a variety of popular jewelry topics and gemstones and emphasize the importance of shopping at a professional, trustworthy JA-Member store. They have a variety of uses: as a helpful education tool for sales associates, a marketing brochure for browsing customers or a valuable “bag stuffer” included with a purchase.

Member Action: Order today >

Enhanced Reputation

Other marketing opportunities lie in JA programs that enhance your jewelry store’s reputation including:

JA Certified Professionals

Promote staff who are certified in jewelry sales, management or bench through the JA Professional Certification Program. The program provides framed certificates and press releases to help you publicize the professionalism and skill of your staff. Learn more >

CASE Awards Design Competition

The CASE Awards, held each year at the JA New York Winter Show, honors the creativity, artistry, skill and excellence in design of independent retail jewelers. Jewelers of America promotes the winners nationally via trade and consumer press. Learn more >

JA 100 Club

If your store has been in continuous operation for 100 years or more, you can be featured in the JA 100 Club, which honors longstanding jewelry businesses. We promote the 100 Club to consumers. See the current JA 100 Club members >


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