Consumer Marketing Resources
Effective consumer marketing does not have to be expensive. Jewelers of America offers a variety of services to promote your company to consumer audiences. Members should think of Jewelers of America as an extension of their marketing departments. JA's jewelry marketing resources offer unique opportunities to get in front of fashion media and jewelry-savvy consumers.
Enhanced Reputation
Marketing opportunities lie in JA programs that enhance your jewelry store’s reputation including:
JA Certified Professionals
Promote staff who are certified in jewelry sales or management through the JA Professional Certification Program. The program provides framed certificates and press releases to help you publicize the professionalism and skill of your staff. Learn more >CASE Awards Design Competition
The CASE Awards honors the creativity, artistry, skill and excellence in design of independent retail jewelers. Jewelers of America promotes the winners nationally via trade and consumer press. Learn more >JA 100 Club
If your store has been in continuous operation for 100 years or more, you can be featured in the JA 100 Club, which honors longstanding jewelry businesses. We promote the 100 Club to consumers. See the current JA 100 Club members >JA Tiara Program: Get 1 Free
Every successful marketing plan should include non-commercial publicity, like involvement in community events. Reach new customers by using the JA Tiara Program to spotlight your company at local community events, like pageants or homecomings. JA Members get one free sparkling tiara per company per year and can purchase additional tiaras in a variety of sizes at a special price. The luminous tiaras wow crowds and gain invaluable word-of-mouth advertising for your store.Member Action | Request a free tiara or purchase additional
- Sizes: S, M, L
- Allow 30-day advance notice for timely delivery; express delivery also available.
- Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or (800) 223-0673 to place your tiara order.
Member Directories
Every Jewelers of America Member is listed in one of our member directories: retailers are found in our “Find-a-JA-Jeweler” locator; suppliers can be found through our Jewelry Gallery. Both locations are visited by thousands of consumers a month searching for trustworthy jewelers near them and that special piece. A full-page company profile enhances your digital footprint and drives more traffic to your website and social media!Member Action | Update your Company Profile.
- To make sure your JA Company Profile page is up to date, search your company -- Retailers: Find-a-Jeweler; Suppliers: Find your company through our Jewelry Gallery designer filter, click on any image, then click your company name at the top.
- This email address is being protected from spambots. You need JavaScript enabled to view it. with a company description, company logo (at least 300 pixels wide), store photo (at least 600 pixels wide) and any website or social media accounts to make your profile complete.
Product Placements
Jewelers of America Supplier Members who upload their jewelry product to our Image Database are featured throughout our consumer marketing campaigns via our website, social media and consumer email blasts. Thousands of consumers seeking engagement and gift ideas view your jewelry each month at www.jewelers.org. Plus, Jewelers of America promotes JA Supplier jewelry to its large social media following on Facebook, Twitter, Instagram and Pinterest.Member Action | Upload current photos of your current jewelry collection. Log in >
Advertising & Public Relations Outreach
Jewelers of America works aggressively to increase jewelry demand for its Members’ products through online, print, television and radio media outreach. Members also get discounted rates on advertising with National Jeweler.
Our monthly PR outreach includes editorial coverage, product placements, television and radio exposure. Jewelers of America is constantly educating consumers on why they should shop with JA Member Jewelers, especially around jewelry shopping seasons, like Holiday, Valentine’s Day and Mother’s Day. When Supplier Members upload images of products to our Image Database, their pieces are considered for media placement in national consumer magazines – like Brides, Glamour and many more – and for our jewelry-focused television appearances across the country. See our recent consumer coverage >
Member Action | Keep your product images current. Log in >
Member Spotlights & Profiles
Jewelers of America Retail and Supplier Members have dedicated company profile pages at www.jewelers.org, giving you more exposure to jewelry buyers. The profile includes company contact details, a description and your company logo or store photo. Enhance your digital footprint by updating your Profile today! We also give our members extra promotion through our Member Spotlight articles and social media coverage.Member Action | Update your Company Profile.
- To make sure your JA Company Profile page is up to date, search your company -- Retailers: Find-a-Jeweler; Suppliers: Find your company through our Jewelry Gallery designer filter, click on any image, then click your company name at the top.
- This email address is being protected from spambots. You need JavaScript enabled to view it. with a company description, company logo (at least 300 pixels wide), store photo (at least 600 pixels wide) and any website or social media accounts to make your profile complete.
