Social media influencers -- people who have built a reputation for their knowledge and expertise on a particular topic -- have the power to make or break brands. In this webinar, public relations expert Lilian Raji will teach you the five most important things you need to know to turn influencer power into profit for your company. You will learn how to:
  • qualify influencers to fit your agenda
  • connect with them and what goes into the negotiation process
  • avoid the legal problems some influencers have created for big businesses

March 28, 2019, 2:00PM EST 
With Lilian M Raji, President of The Lilian Raji Agency
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