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The Design Competition for Retail Jewelers

Enter the CASE Awards by February 16, 2018, and you could win $500 (cash or Facebook ad campaign), a feature in National Jeweler, national recognition and more.

With the CASE Awards, Jewelers of America shines a spotlight on the custom design craftsmanship found in the jewelry stores of Jewelers of America Members nationwide. Jewelers of America’s national retailer design competition – The CASE Awards – honors the jewelers who create jewelry pieces with the highest levels of creativity, artistry, skills and excellence in quality and style. 

To be recognized with a CASE Award, Jewelers of America members must express their individuality and craft through the design and manufacture of one-of-a-kind jewelry pieces. The jewelry is judged by a panel of industry experts on overall design, marketability, wearability and quality of manufacture. The "People's Choice" winner is determined by consumer votes during an online voting period.


The CASE Awards are sponsored by Synchrony Financial and Jewelers Mutual Insurance Group.

CASE Awards FAQs

The CASE Awards Dates
  • January 16 - February 16: Entry Forms Accepted
  • February 23: Jewelry must arrive at the JA office in New York. No jewelry will be accepted after this date.
  • February 26: Jewelry pieces judged by industry experts
  • March 5-9: Consumers vote online to select the "People's Choice" winner
  • March 11-13: Winners announced nationally and the winning jewelry displayed at the JA New York Show at the Javits Center 

Pieces entered into the CASE Awards jewelry design competition will be displayed online during the consumer voting period and seen by thousands of consumers. CASE Award winners are displayed during the JA New York Show at Jewelers of America's booth.
Interested employees of Jewelers of America Retail Members stores can enter through February 16. Entries are selected in the order they are received, up to a maximum of 125 entries.

See Entry Guidelines | Enter Online Here  | Entry Form PDF

Regional Jewelry Association Winners

If your piece has won first place in a design competition sponsored by an eligible regional jewelry association, it receives automatic entry into The CASE Awards (entry fee: $50). The individual entrant must meet all eligibility and procedural requirements outlined in the CASE Award guidelines.

At-Large Entries

Members of Jewelers of America who do not participate in regional jewelry association design competitions, may submit “at-large” entries (entry fee: $80.00). At-large entries will be accepted in the order entry forms are received, after any eligible state and regional jewelry association competition winners. 
  • Jewelry to $2,000 retail value
  • Jewelry $2,001 to $5,000 retail value
  • Jewelry $5,001 to $10,000 retail value
  • Jewelry $10,000 to $50,000 retail value

Jewelers of America will award a maximum of 5 CASE Awards: First-Place CASE Awards in the four competition categories and a "People's Choice" winner selected by consumer votes via an online vote.
See Complete Entry Guidelines

Individuals submitting pieces must be employed in a JA Retail Member jewelry store prior to the final submission deadline. Only one entry per category per designer is permitted.  Entries are accepted in the order they are received up to 125 maximum entries.
  • Prizes: $500 cash prize for first-place winners of the four jewelry categories; $500 worth of Facebook advertising for the winner of the "People's Choice" CASE Award
  • A customized CASE Awards trophy from Jewelers of America
  • Professional, high-resolution images of the winning piece, for use in store marketing and promotion
  • Major promotion in national and local press, featuring photos and descriptions of winning pieces
  • Promotion at Jewelers of America’s website,
  • Opportunity to be featured in Jewelers of America's Fine Jewelry Press Preview later in 2018
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