August 31, 2015

"The way you tell an industry needs disruption is everything looks the same. The truth is: how much difference is there from one jewelry store to the next?" Sobering words from Ben Smithee, a digital marketing expert, during his keynote presentation at the JA New York Show on Monday, July 28.

August 10, 2015
Here is our quick guide to the social media strategies for Facebook that jewelers should use to grow followers. It’s no longer a question of if your jewelry business needs an online presence, the question for many jewelers, jewelry designers and jewelry marketing professionals is: how? For those of you starting out promoting your jewelry brand on Facebook or wanting to take your social engagement to the next level, read on for Facebook marketing tips from WR Cobb Online, a jewelry industry leader in web development and marketing.
August 10, 2015
Use the following strategies to close more jewelry sales through customer financing. Getting jewelry customers to finance their purchases can be difficult. Either they don’t fully understand the many advantages of the luxury financing programs or don’t have a clear understanding of their various payment options. 
August 10, 2015
Use our tips for jewelry professionals on how to explain repair services and increase repair sales. Research shows that a large percentage of jewelry customers actively seek out a new jewelry store because they are in need of some type of jewelry repair service. Additionally, customer loyalty and overall satisfaction is based in part on a store’s ability to offer a complete range of services including jewelry repair. 
August 10, 2015
How do your jewelry customers begin any major purchase? As much as you'd like it to start with a visit to your store, the web is the most popular starting-point for consumer shopping today. It's important to ensure that current and prospective customers can find your jewelry store on search engines, like Google and Bing, and social media networks like Facebook. 
August 10, 2015
We all know that a social media presence doesn’t just happen after you create accounts and pages. It can sometimes be a tricky process and take a lot of cultivating. Jewelers of America’s preferred social media marketing program, Likeable Jewelers, suggests the best course of action is to engage your pre-existing customers and fan base.
August 10, 2015
Learn the facts jewelry stores should know before offering jewelry appraisal services to customers. Offering a professional jewelry appraisal service helps meet customers’ needs and can enhance a jewelry store’s prestige. But incomplete, ambiguous, or unprofessional jewelry appraisals can leave the appraiser and the store open to charges of negligence and possible litigation. It is critical that a jeweler issue appraisals only after receiving the proper training. As important, every jewelry sales professional must have a basic knowledge of appraisals and their appropriate use so they can better answer customers’ questions.
July 30, 2015
Tips that prepare your jewelry business for natural disasters and minimize damage. Each year, natural disasters affected billions of people worldwide and cause trillions of dollars in damage. Yet fewer than one in six small businesses even has a business continuity plan. Make sure your jewelry company isn't one of the unlucky ones, prepare with these security tips from the security and insurance experts at Jewelers Mutual Insurance Company, Jewelers of America’s insurance partner.
July 30, 2015
These tips show jewelers how to avoid jewelry store theft during peak holiday sales periods. When your jewelry store experiences big sales rushes -- like the holiday gift season or Valentine's Day -- the increased jewelry inventory, extended business hours, and busy store traffic may lead to increase in theft. In fact, the holiday shopping season is when jewelry robberies, sneak thefts, and grab-and-run thefts are at their highest. Selling jewelry securely is more important than ever at these times, so use this security guide from Jewelers Mutual Insurance Company to make your jewelry store safer. 
July 30, 2015
When most jewelry companies think about theft, protecting inventory is probably the first thing that comes to mind. Unfortunately, that isn’t the only thing that can harm a business if stolen. Data theft, fraud and malicious computer viruses can have an even greater financial impact on your bottom line. 


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