January 2, 2017
Jewelers of America’s Jewelry 101 sales training program features indepth jewelry product knowledge and sales training. The “Selling” module, based on lessons in Diamond Council of America's sales courses, covers all the steps necessary to close a jewelry sale: Greeting, Rapport Building, Profiling, Presenting Choices, Overcoming Objections, Closing the Sale, Adding On and Following Up. Here is an excerpt from Jewelry 101: Selling on Customer Profiling:
December 7, 2016
door buzzer systemWho’s there? A store buzzer system could be your answer for increased security
Robberies caught on surveillance often show criminals rushing into a store without anything stopping them. Some jewelers opt to install a door system for added security. Jewelers Mutual Insurance Company explains the differences between two of the most common -- a door buzzer vs mantrap.
October 18, 2016
silver LJD Designs bangle

With the holidays quickly approaching, it’s the perfect time to review, revise and refresh your and your staff’s sales techniques. Let’s face it, you have stocked up with the latest merchandise, increased your advertising, mailed and posted news about your store, but the key to a successful holiday season is a trained professional sales team. These are not new sales concepts, just reminders from the Silver Promotion Service of the key retail selling principles with the added value of the benefits of sterling silver jewelry!
October 12, 2016
home-alone-robbersIt's not just when you're home alone -- or in the store after hours -- that thieves come to call. Be prepared with these tips.
Holiday sales are critical to the success of retail jewelry businesses. Jewelry stores are handling an influx of customers, ready to purchase the perfect gift to put under the tree. With all the excitement of the holidays, the increased sales and increased foot traffic, now is definitely not the time to let your focus on in-store security falter. Jewelers Mutual Insurance Company provided three tips to Jewelers of America that will protect your jewelry store from holiday crime.
September 20, 2016
The jewelry shopper's mindset and motivation for purchase increasingly seems to be a mystery, but it doesn't have to be. Luckily, Synchrony Financial -- the leader in luxury consumer financing -- shared insightful consumer shopper trends and data in a September webinar for Jewelers of America Members. In case you missed it, here are four surprising jewelry shopper trends related to jewelers' websites, the in-store experience and financing.
August 22, 2016
There's no question the jewelry industry is struggling to adapt to new technologies of retail and the expectations of the mobile shopper. Online sales and e-commerce is the future, not an option, with features like virtual shopping and 3D immersion bound to alter retail in a major way. Think that's a distant future that doesn't affect your jewelry business? Think again. To help jewelers understand how to sell online successfully, Shane O'Neill, Vice President of Fruchtman Marketing, revealed steps to prepare an e-commerce strategy in an August webinar for Jewelers of America Members. In case you missed it, here are his five steps to creating a successful online sale experience for your jewelry business.
August 2, 2016
Here are six business practices that experts in jewelry industry believe are hurting jewelry business, as revealed during Jewelers of America's Education Program at the JA New York Show in July 24-25. If your company is doing any of the bad business habits listed below, don’t hurt yourself -- stop it!
July 20, 2016
We surveyed the experts speaking at the JA New York Show during Jewelers of America's Education Program on July 24-25, to get their advice on how jewelers can and should optimize their businesses. Their tips cover sales, marketing and the importance of establishing a web strategy. Learn what jewelry companies should start doing today and the best areas to invest in to improve your business. Here’s the breakdown.

Sell Color & Custom

Jewelers of America's two-day education program includes speakers with expertise in sales and jewelry product categories, presenting in sessions on boosting margins, colored gemstones and the new bridal landscape among other topics. See the full schedule here >

July 19, 2016
jewelers mutual band together

Jewelers Mutual Insurance Company is asking the jewelry industry to help decide how it spends a record-breaking $2 million it will donate as part of its “Band Together” campaign to three important causes this summer: health, home and hunger. You can vote online for your nonprofit of choice through July 31 at JewelersMutual.com/BandTogether.
May 17, 2016
smash-crime-600x300Use these 7 tips to keep your store safe from smash-and-grab crime.
Smash-and-grab robberies usually catch the eyes of mainstream media outlets because of their brazen and extreme nature. You’ve probably noticed that a lot of jewelry crimes making headlines today revolve around smash-and-grabs. Jewelers Mutual offers seven tips for jewelry stores to discourage smash-and-grab crime.

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