March 17, 2016
Trade shows can be exhilarating, but it’s not just jewelers and jewelry lovers that get excited. Criminals mark their calendars for these action-packed events too.

With such vast quantities of high-value merchandise all in one place, criminals are naturally drawn to what could potentially be the heist of their careers. Thankfully, most trade shows are highly secured within their exhibition space. The risk of your safety being compromised may be relatively low during the show, but it’s much higher before and after.
Use these tips from our insurance partner, Jewelers Mutual Insurance Company, to boost your security during all phases of a trade show:

Before the you leave

  • Check with your insurance company and review what your coverage limits are
  • Arrange for your line to be shipped to the show by an armored courier service
  • If you can’t have it shipped, immediately utilize the vaults at the location of the trade show – never trust that your hotel safe will suffice.
  • Book a reputable hotel that is highly secure.
  • Be discreet and don’t share your plans or identity with other travelers. Consider creating a cover story, like you’re visiting family or going to a business conference. Get creative and be prepared to give a few specifics in case additional questions are asked about your itinerary.
  • If the security offered at the tradeshow is lacking or non-existent, contemplate whether or not it’s worth the risk to even go in the first place.
  • Don’t put your badge on until you’re at the show

During the show

  • Provide one-on-one attention to each customer.
  • Show only one item at a time.
  • Regardless of how many times you have to go in and out, your displays should be locked up at all times.
  • Utilize a wrist key holder or other accessory to ensure that your keys are not only easily accessible, but it will also prevent you from setting them down and forgetting them somewhere.
  • Switch thefts are common at trade shows, so carefully re-examine each piece after it was handled by another person.
  • Whether it’s with merchandise or markers, trays should be filled at all times so you can quickly recognize any discrepancies.

After the show

  • Take your badge off immediately after leaving the show so criminals can’t identify you.
  • Showing and selling your jewelry is meant for the trade show floor, not informally back at your hotel room after hours.
  • For the safety of you and your customers, ship all jewelry that is bought at the show.
  • Even if you are not returning with additional merchandise, avoid displaying any bags, cases, or other branded merchandise of show vendors that could potentially make you a target.
  • Arrange for a ride to pick you up and avoid hailing a cab at all cost.
If you’re looking for more information about security while you’re away from your business, or are interested in other tips, tools, and techniques aimed at helping you run a more secure and successful jewelry business, browse more of our Business Tips articles or visit The Clarity Blog by Jewelers Mutual.
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