January 18, 2016
criminal-computerAs a jewelry business, security is of utmost important to protecting your inventory and staff. One important security step is to put procedures in place to recognize casing behaviors of criminals at your business and practicing them often. In today's digital world, you must consider the fact that criminals can now case by surfing the web. 

Now your products aren't just showcased in a front window or central display case, social media pages and location search platforms can also transfer this information to the public. Jewelers Mutual Insurance Company recommends asking the following questions of your business to make sure you are safe from criminals online.

Before you post . . .

When posting content online related to your company or products, ask the following questions:

  • Does the information indicate when our business is receiving a new line of merchandise?
  • Do our promotions of trunk shows or special events tell criminals about after-hours activities at our business that could present robbery opportunities?
  • Does the information give away too many specifics regarding our travel plans or transport of merchandise?
  • Does it reveal patterns regarding our staffing levels at particular times or on particular days?
  • Does the information help criminals identify members of our staff?

When in doubt, err on the side of caution. Restricting administrative access, monitoring the activity of your audience, interacting in a positive manner, and reporting any undesirable or suspicious activity will build a solid foundation for your business.

Be cautious with online location services 
What about revealing information that you’re not publishing directly? Be aware of "big brother." It’s a safe bet that your business can be found in Google Street View. Make sure that your physical security is up to par. If it is, and a criminal is casing you virtually, they’ll recognize you as a hard target and most likely move on.


What’s even more revealing is Google’s Business View feature. There may be a marketing reward of having professional photographers capture your business from every angle in a 360-degree view, but the security risk is even higher. If you’re approached by a company that offers this service, say, “No, thanks.”

It’s easy to take the information we have at our finger tips today for granted, and it’s difficult to predict what the intersection of everyday life and technology will look like in the years ahead. However, if you’re a business owner, it’s critical that you step back and assess the digital landscape for the sake of your business’ security.

Jewelers Mutual offers more security tips aimed at helping you run a more secure and successful jewelry business at the Jewelers Mutual’s The Clarity Blog.
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