February 7, 2023
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You have the expertise to help customers select the perfect statement piece to celebrate any of life’s special moments—from everyday gestures to important milestones. Help put these dream jewelry purchases within reach today by offering convenient ways to pay over time with promotional financing.

You can help make their day while helping your business reach more goals. Here are three things you need to know about consumer financing—plus tips to leverage offers—that can help strengthen your sales and reputation.

Consumer Financing is Valuable for Your Business and Your Customers
Today’s consumers expect a personalized, seamless shopping experience that’s just as unique as the jewelry itself. By providing customers with more choices, you can help increase satisfaction while also boosting sales. Synchrony, a consumer financing services company, found in a study that more than one-third of cardholders said they would’ve walked away from making a purchase if financing wasn’t available.* Meanwhile, 71% of Synchrony cardholders feel that financing makes large purchases more affordable, and they spend $950 on average compared to non-cardholders.*

Plus, when you offer consumer financing, your business gets paid up front within two business days. You’ll gain non-recourse protection, which means there’s less risk from default or fraud.*

Offering More Options Can Help You Gain Loyal Customers for Life—Or Even Generations
Fine jewelry purchases can be important investments for consumers. By providing convenient payment options, you can help put their mind at ease and build trust. When customers feel like their needs are being put first, they may be more likely to choose your business again and again to help make their next special occasion shine. In fact, 88% of Synchrony cardholders say they are likely to shop at the retailer more often.*

Making the most of cost conversations throughout the purchase journey is a great way to start building this trust. Below are a few strategies you can put in place to lead effective conversations and build confidence.
  • Greet every customer and be sure to mention financing early and often.
  • Ask questions throughout the conversation and focus on learning their specific needs and wants.
  • Clearly discuss all the benefits and features of available financing options to help address any hesitations.

Convenient Consumer Financing Tools Can Help Your Business Thrive
Many consumers also want and expect more convenience, so using digital financing tools can help provide a seamless experience. Reviewing payment options up front can help customers understand how flexible monthly payments help them to fit large purchases into their budgets. For example, with Synchrony’s Payment Estimator, you can show monthly payment estimations right away based on their preferred financing offer. A consumer who pays off their deferred interest financing offer in full within the given promotional period will not be charged any interest on the promotional purchase.

By including this useful tool on your website—as well as other digital assets such as ads and direct links to apply—you can help meet your customers where they are. Promoting your financing program online is key as 87% of shoppers who researched financing online did so through the retailer’s website.*

Get Started with Synchrony Today

If you’re ready to start offering financing, we have the tools and insights to help elevate facets of your business every step of the way. Visit www.syfenroll.com to learn more and easily enroll today.

*Synchrony Eighth Major Purchase Consumer Study, 2021
**Subject to the representations and warranties in the Agreement with Synchrony.

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