May 17, 2022
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The price of security is an ever-present vigilance. This key awareness is at the heart of every effective loss prevention strategy deployed by a jeweler or jewelry business both on-premises and while traveling off-premises.

Sounds simple enough, right?

Yet it requires an extreme commitment and discipline on the part of every individual involved in the jewelry operation to assure sound security procedures remain a consistent factor in how a jeweler and their team deport themselves in the face of myriad and changing security challenges.

This critical awareness is especially important when it comes to jewelers traveling away from their homes and businesses.

Jewelers must always remain cognizant of the central truth of the Jewelers Security Alliance (JSA)— security starts at home. JSA provides sound security advice regarding jewelers being safe at home. The residential security procedures outlined in their Manual of Jewelry Security remain indispensable information every jeweler needs to review and then discuss with their family. 

Being a member of the jewelry industry potentially places your home and loved ones residing there at increased risk. Understanding these special exposures to loss can help you and your family better prepare to reduce these threats to your security. This preparation and proactive planning will not eliminate the potential for loss but can help you mitigate your exposures to loss. Remember, when it comes to being a jeweler safe at home, failing to plan is planning to fail. Traveling to and from your place of business can also expose you to additional potential loss. 

This movement can be observed over time by interested third parties with criminal intent. For many years, before the extensive utilization of GPS tracking technology, criminals have been able to effectively track a jeweler by applying both active and passive surveillance over the jeweler's preferred daily routes both to and from the jeweler’s place of business.

Active surveillance tactics include following a jeweler in a vehicle or multiple vehicles en route. 

Passive surveillance tactics include criminals positioning themselves along the jeweler’s preferred daily route to note date and times the jeweler passes by the fixed surveillance location over days, weeks or even months to discern the jeweler’s travel patterns.

It’s essential for every jeweler to vary their routes to and from their place of business with the objective to be less predictable regarding both time and place.

Try to have at least three different viable routes to reach your business before leaving the safety of your home.
  • One route will vary multiple times during the week.
  • A secondary route to take if you suspect you’re being followed. This secondary route should allow you to safely confirm/verify you are being actively followed by one or multiple suspicious vehicles. 
  • A third route will allow you to immediately proceed to utilize evasive driving techniques to a pre-identified place of safety to go when you feel threatened.

It’s important to report all suspicious activity to local law enforcement and share this intelligence with members of your team traveling to and from the business.

Upon arriving at the place of business, you and your team members should religiously observe the sound two-party opening procedures outlined and recommended in the JSA Manual of Security and A Jeweler’s Guide to 24/7 Security

One party is watched by the other located in a remote safe distance from the business. The remote observing party should be equipped with a cellphone to call for assistance should the need arise.

The opening party should open, lock the door behind them, turn off the burglar alarm, and conduct a thorough interior search of the protected property. Once completed, the opening party provides the observing party an ‘all clear’ to approach and be allowed to enter the business. The doors will remain locked until the jewelry is removed and set out for the usual business day and the business officially opens.

These procedures should be reversed when it’s time to close for the day.

Interested third parties with criminal intent ‘casing’ the jewelry business will be observing these procedures over time to determine any/ all weak links in the store security they can exploit. 

Opening and closing times remain a special period of vulnerability for retail jewelers, especially when opening and closing procedures are inconsistently observed.

Jewelers Mutual Group offers a Jeweler’s Guide to 24/7 Security that provides valuable recommendations from opening your jewelry business each morning until the last employee leaves.

You can also visit The Clarity Blog for more safety and security recommendations for your jewelry business.

Interested in other tips, tools, and techniques aimed at helping you run a more secure and successful jewelry business? Browse more of our Business Tips.

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