FTC Jewelry Guides Proposed Changes
Significant changes have been proposed, and Jewelers of America is working with the Jewelers Vigilance Committee and the industry coalition that is gathering important research and sharing the jewelry industry's feedback with the Federal Trade Commission to inform its changes. We will keep JA Members updated as the industry coalition finalizes its responses to the proposed updates.
For our members who may want to submit their own comments, Jewelers of America has summarized below three of the proposed changes that may directly impact jewelry retail and supplier businesses. Jewelers of America encourages our members to submit their own comments to the Federal Trade Commission on the suggested revisions. You can view all proposed changes here.
How To Submit Comments
- The FTC is accepting comments through June 3rd.
- Click here to submit your comments on the FTC website.
- You can copy and paste the JA Position/Industry Proposed Reponse into the Web form, add your own comments or attach your comments as a separate document.
3 Key FTC Proposed Revisions
Use of the term “cultured” to describe synthetic diamonds
Current FTC Guidelines
Not addressed
FTC Proposed Change
The FTC would make permissible use of the term “cultured” to describe laboratory-created/grown diamonds if the term is immediately accompanied by “laboratory-created,” “laboratory-grown,” “[manufacturer name]-created,” “synthetic” or by another word or phrase of like meaning.
Jewelers of America Position
Use of the term “cultured” to describe synthetic diamonds is confusing for the consumer and will lead to deceptive trade practices. The term “cultured” should be limited to organic processes only and should not be used to describe laboratory-created or imitation stones. Use of the word “cultured” is also inconsistent with international standards, such as one adopted by the International Organization for Standardization (ISO) in 2015.Lead-Glass Filled Stones
Current FTC Guidelines
Not addressed
FTC Proposed Change
The FTC proposed a two-tier system for these products that differentiates between products made up of one piece of precious or semi-precious stone infused with lead glass and products that contain small bits of precious or semi-precious stones bound together by lead glass. The Commission also proposed that rubies and corundum filled with a “substantial” amount of lead glass may not be advertised as “ruby” without additional qualifying language such as “treated” or “composite.”
Jewelers of America Position
The terms “composite” and “manufactured composite” should be used to describe all gemstones filled with lead glass or any other binding material, whether or not the stone is one piece or small bits. The FTC proposal is inconsistent with the dictionary and industry definition of “composite,” which describes a manufactured product made up of gemstone material that is combined with another product to create a single stone. Sellers can’t differentiate between products with one piece versus bits of precious or semi-precious stones bound together since it is currently impossible for marketers to know this information without destroying the product. The word “substantial” should be removed in describing amounts of lead glass filling or other binding material in a product. Any amount of filling – not just “substantial” levels – should be disclosed.