Lifetime Achievement

Lifetime Achievement

The 2018 GEM Award honoree for Lifetime Achievement has helped make diamonds forever, and taught consumers to love gold and gems during her career. See who it is at the GEM Awards website.

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Our Latest Consumer Campaign

Our Latest Consumer Campaign

Our current "Little Bit of Bling" Sweepstakes offers consumers a gift card to any of our Retail Member stores. It runs through July 26, 2017, don't forget to share with your customers on social and in store! 

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It's back!

It's back!

National Jeweler's Retailer Hall of Fame is back! In this special issue, we celebrate three jewelers who make the industry shine. Congratulations to the 2017 inductees: John Henne, Sissy Jones and Jean-Christophe Bédos.

Founded by Jewelers for Jewelers

Founded by Jewelers for Jewelers

Since 1906, Jewelers of America has been advancing the jewelry industry and consumer trust. Our members -- nearly 10,000 strong and from all segments of the industry -- are the most trusted jewelry businesses in the U.S. today. LEARN WHY >

Jewelers of America is

the leading non-profit jewelry association in the United States. More than a century ago, Jewelers of America was founded by jewelers for jewelers to advance the jewelry industry and consumer trust.

Jewelers of America membership consists of the most professional jewelry stores, jewelry designers and suppliers, manufacturers and businesses serving the fine jewelry marketplace.
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code of professional practices

JA Products & Services

Benefit 1

Get a high-quality jewelry training course without the high cost with the Jewelry 101 training program. Covers sales skills, cultured pearls, diamonds, gold, platinum, silver.
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Benefit 2

The JA Guide to Professional Fine Jewelry Craftsmanship for sales and repairs is an illustrated counter reference explaining jewelry craftsmanship procedures.
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Benefit 4

"You Should Know About" brochures for consumers include helpful shopping tips and answer frequently asked questions on 5 popular jewelry categories.
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Benefit 5

Jewelers of America's Gemstone Leaflets explain gem properties, enhancement and care techniques for 14 popular gemstones. Developed with GIA, the world’s authority on gemology.
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Event Spotlight

August: Effectively Market Your Business With the Rise of the Reviewer In our August webinar for JA Members (August 17, 2:00PM EDT), Matthew Perosi, Chief Thinker of Sapphire Collaborative, will offer ideas on how jewelry companies can use online reviews...

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Privacy Policy Update | Jewelers of America updated our terms & privacy policy on June 30. Review them here >.