Short-form video content can be a powerful storytelling tool for marketing jewelry and gemstones. In this webinar, we'll discuss how to produce high-quality video content, trends and challenges, and tips for capturing quick scrollers. Jewelers of America's Amanda Gizzi and National Jeweler’s Lauren McLemore will sit down with their esteemed guests to for a how-to on creating and promoting TikTok and Instagram Reels.
"My Next Question" webinar series is presented by Jewelers of America and National Jeweler.
"My Next Question" webinar series is presented by Jewelers of America and National Jeweler.
This webinar is sponsored by the Gemological Institute of America.
Wednesday, September 17, 2025 at 2:00 PM ET
With Lauren McLemore, Associate Editor, Gemstones, at National Jeweler and Amanda Gizzi, Senior Vice President of Corporate Affairs at Jewelers of America.
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