February 7, 2022
VDB will host a new Mercury Ring laboratory grown diamond auction on the enhanced VDB Online Auction House app.

For immediate release (New York, NY, Feb 7, 2022): Virtual Diamond Boutique (VDB), the jewelry industry’s leading technology partner and largest virtual marketplace, will host a new Mercury Ring laboratory grown diamond auction on the enhanced VDB Online Auction House app. Lab grown supplier Mercury Ring (a division of Unique Designs Inc. and a member of The Plumb Club) will offer approximately 1,000+ high quality, loose, 1 carat and higher, IGI certified, lab grown diamonds for auction from February 15 – 17, 2022, with all final bids due by 5:00 pm ET on February 17th. App users now will be able to submit bids by total price, per carat price, or discount %. This new functionality promises significant efficiency and savings in a secure environment for industry buyers looking to acquire top quality lab grown diamonds at deeper discounts than normal distribution channels.

“We are excited to launch the second in our series of lab grown diamond auctions with VDB. Our goal is to make our top-quality laboratory grown diamonds accessible to the industry in a secure and affordable way,” says Ateet Shah, President of Mercury Ring. Mercury Ring is currently the U.S.’s leading wholesale house for Lab Grown Diamonds. Their series of auctions aims to broaden the esteemed brand’s exposure to jewelry retailers and wholesalers and to make their product easily accessible to potential new buyers at discounted prices.

As a special promotion in support of the auction, all retailers who download and register for the VDB Online Auction House app will receive a one-time offer to buy a one carat Mercury Ring laboratory-grown diamond for $500 a carat.

The VDB Online Auction house app offers an efficient, secure way for buyers and sellers to connect using VDB’s fully integrated search functionality. Bidders looking for a specific type of lab grown diamond can input their search criteria to find the right assortment of stones prior to bidding, instead of searching through every item up for auction. The revamped user interface will now prominently display per carat, discount, and total price information and options.

To learn more about this Mercury Ring auction, visit https://vdb.guru/mercury-ring2
To download the app for advance registration before the auction, visit https://link-to.app/vdbauction.
For questions about VDB or the VDB Online Auction House app, email This email address is being protected from spambots. You need JavaScript enabled to view it..

PRESS CONTACT: Luxury Brand Group – Duvall O’Steen This email address is being protected from spambots. You need JavaScript enabled to view it. / (917) 363-3724

Virtual Diamond Boutique (VDB) is a global technology company serving the jewelry industry with a marketplace app and an entire digital toolbox for retailers and suppliers. They have combined deep jewelry industry knowledge with top technical talent to create jewelry technology that helps build store traffic, facilitates in-store engagement and assists jewelers at all levels of the industry with sourcing, buying, connecting and selling. www.vdbapp.com

Founded in 1941, Mercury Ring is the powerhouse for lab-grown diamond jewelry today. The company offers a wide range of products and services designed to support its retailers to explore and take advantage of the lab-grown diamond category as a whole. The company’s headquarters in Secaucus NJ is home to the design and merchandising teams, diamond procurement and assortment teams, as well as a 10,000 sq ft jewelry manufacturing facility. This gives the company the ability to ship inventory and customize pieces within 72 hours. www.mercuryring.com

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