New York, NY – October 16, 2025 – Smiling Rocks, a leading New York-based lab-grown diamond jewelry brand, proudly announces its membership in the Responsible Jewellery Council (RJC), underscoring its dedication to sustainable and ethical practices in the jewelry industry.
As a member of the RJC, Smiling Rocks demonstrates its commitment to responsible business practices, aligning with the council’s rigorous standards for ethical, social, and environmental conduct. This milestone positions Smiling Rocks among the first lab-grown diamond jewelry brands to achieve RJC membership, marking a significant step toward full certification.
“We are incredibly proud to join the most renowned organization championing ethical and responsible practices in the diamond and jewelry world,” said Zulu Ghevriya, CEO and Co-founder of Smiling Rocks. “Being one of the first lab-grown diamond jewelry brands to become an RJC member is a testament to our unwavering commitment to sustainability and transparency.”
Smiling Rocks is thrilled to share this achievement with its retail and business partners, customers, and the broader community. The brand remains dedicated to advancing its sustainability journey, continuously striving to uphold the highest standards of integrity and environmental responsibility.
About Smiling Rocks
Smiling Rocks is a lab grown diamond jewelry brand based in New York with an aim to build a chain of smile through sustainable luxury. It has been established since 2019 in the States and the brand has expanded worldwide. For more information, visit www.smilingrocks.com.
