VANCOUVER, August 19, 2025 — Dialog Solutions Inc. (“Dialog”) and Fairway Diamond Inc. (“Fairway Diamond”) are thrilled to announce a new strategic collaboration.
Fairway Diamond will join the Dialog platform as a premier vendor expanding Dialog’s offering with high value product in larger sizes and a broader selection of premium shapes. Fairway Diamond joins a select group of diamond companies on Dialog including Disons Gems and Kunming Diamonds.
Dialog is the world’s first diamond and diamond jewellery subscription service. Originally launched in November 2020, it has grown to serve over 200 retail locations across North America, Asia, Europe and Australia. Dialog enables retailers to access a uniquely curated in-store assortment of diamonds and jewellery through a simple subscription fee. In addition to tailored product offerings, Dialog provides powerful analytics that give retailers insights into their performance, customer demand, and actionable strategies to increase inventory turn and margin.
Through this collaboration, Dialog retailers gain access to Fairway Diamond’s larger diamond inventory across a range of premium sizes as well as Fairway’s deep product expertise and impeccable service.
Dialog co-founder Itay Ariel said, “We are honoured to have the Fairway family join Dialog. Their strength, consistency, and service are undeniable. Together, we are not only reshaping the way jewelers view their inventory strategy, but we are empowering them with a smarter, more data-drive approach to merchandising their diamonds and finished jewelery.”
Shrenil Bhansali, principal of Fairway Diamond, added, “Partnering with Dialog enables us to be part of a platform that redefines how the jewellery business operates. Dialog delivers real value in capital, efficiency, insight and a true partnership model. We are proud to align with a company that is changing how inventory is managed.”
ABOUT DIALOG
Dialog was founded to provide a solution for the jewellery retail market. As diamond industry veterans, the Dialog team has a unique perspective on the diamond supply chain and modern pressure points facing diamond retailers.
In Dialog, retailers subscribe to their desired inventory level and simply select the right diamonds for their stores. Each retailer receives a curated diamond inventory based on their set of demands and characteristics. By transferring the inventory cost and risk to Dialog, the retailer is able to utilize their funds elsewhere towards higher yielding initiatives and unlock capital for other opportunities.
To learn more, please visit dialogvault.com.
ABOUT FAIRWAY DIAMOND (PART OF SAMIR GEMS GROUP)
Since its inception in 1992, Fairway Diamond has been based in and serves the world’s largest jewelry and diamond end market in the United States. The firm is located in New York and primarily caters to clientele in North, Central and South America. Fairway Diamond, as one of the first movers to the Americas, leverages its relationships with established retailers in the United States.
The company’s mission is to partner its core clientele to ensure exceptional quality, solid execution and sustainable profitability. Fairway Diamond sources its polish from its proprietary relationships around the world to service both local jewelry manufacturers as well as major chain retailers. In addition to its strong footing in the traditional round/brilliant market, Fairway Diamond is also well regarded internationally for distributing fancy shaped diamonds.
For over 30 years, Fairway Diamond has consistently participated in major global trade shows—including those in Bangkok, Dubai, JCK Las Vegas, Bahrain, Hong Kong, and Israel — to showcase their goods, cultivate new client relationships, and strengthen existing ones.
To learn more, please visit samirgems.com.
