New York, NY – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has elected a new Chair and Executive Committee, along with new Directors to its Board of Directors
The Directors were officially elected on October 27, 2025, at Jewelers of America’s annual general meeting (AGM) and the Executive Committee was elected on October 28, 2025, at the Board of Directors meeting.
Matthew Rosenheim, President of Tiny Jewel Box, was elected as Chair. The Executive Committee is as follows: Steve Padis of Padis Jewelry, Chair-Elect; Elise Greenberg of Greenberg’s Jewelers, Vice Chair; Karen Goracke of Borsheims, Vice Chair; Steve Velasquez of Madison Jewelers, Treasurer; Tobey Ritchie of Harry Ritchie’s Jewelers, Secretary; and Coleman Clark of B.C. Clark Jewelers, Immediate Past Chair.
Jewelers of America’s Board of Directors advise the strategic direction of Jewelers of America and shares a passion for Jewelers of America’s mission to improve consume confidence in the jewelry industry. Each of the Director’s companies adheres to Jewelers of America's Code of Professional Practices through a commitment to professionalism and ethical business practices.
Matthew Rosenheim is the President of Tiny Jewel Box in Washington, D.C. and has helped his family grow Tiny Jewel Box, a three-generation jewelry business, into an iconic Washington institution and internationally renowned jeweler. He is a GIA Graduate Gemologist and a member of Gen Next Jewelers, the Centurion Jewelry Show Advisory Board and the Young President’s Organization.
“It is a true honor to step into the role as Chair of Jewelers of America’s Board of Directors. This industry has been at the heart of my life and my family’s lives for many years — a world built on trust, artistry, and relationships that span generations. The people who make up this community inspire me every day with their passion, resilience, and dedication to excellence. As Chair, my goal is to give back to the industry that has given me so much — to listen, to lead with heart, and to ensure that Jewelers of America continues to support and uplift everyone who helps make jewelry such a meaningful part of people’s lives,” says Matthew Rosenheim.
The following new Directors have been elected for a three-year term:
John Carter
Jack Lewis Jewelers; Bloomington, IL
John Carter, CGA is the Owner of Jack Lewis Jewelers in Bloomington, IL. He has served on countless local boards and charitable organizations and worn several hats within the jewelry industry. He has held many positions on The American Gem Society Board of Directors including President, Chair of The Laboratory Advisory Board, and Chair of the Conclave sub-committee. In 2024, Carter was chosen as the recipient of the Robert M. Shipley Award which is The American Gem Society’s highest honor.
Krista Peterson
Jewelers Mutual; Neenah, WI
Krista Peterson is a sales and business operations leader dedicated to advancing the jewelry industry. As Vice President of Jewelers Mutual Insurance Agency Partners, she drives growth, strengthens relationships, and delivers exceptional value. With over a decade of experience in sales, marketing, and events, Krista creates win-win solutions that promote the jewelry community’s success and sustainability.
Alex Stuller
Gemvision; Lafayette, LA
Alex Stuller joined Stuller in 2011 and has held leadership roles in Customer Experience, Merchandising, and Customization. Now Executive Director of Gemvision, she drives innovation in jewelry design technology. A GIA Diamonds Graduate with a BBA from UL Lafayette, she serves on the boards of the Stuller Family Foundation, Acadiana Animal Aid, and Jewelers for Children.
Scott Udell
London Jewelers; Manhasset, NY
Scott Udell is Vice President and co-owner of London Jewelers, the family business celebrating over 100 years of excellence. A GIA Graduate Gemologist and Syracuse University alumnus, he combines technical expertise with a passion for craftsmanship. Overseeing operations, brand partnerships, and client relations, Scott upholds London Jewelers’ legacy while guiding it into its next century of innovation and service.
Ulrich Wohn
Shinola; Detroit, MI
Ulrich Wohn is the President of Shinola. Prior to Shinola, Ulrich served as the President, North America of Victorinox and has led globally recognized brands including over 8 years as President & CEO of TAG Heuer North America (an LVMH company). He serves on the Jewelers for Children Board of Directors and is a member of the Twenty-Four Karat Club of NYC.
In addition to the Executive Committee noted above, JA’s 2025-2026 Board of Directors includes: John Carter, Jack Lewis Jewelers; Joseph Corey, Day's Jewelers; Kim Crawford, Macy's; Edward Dikes, Weston Jewelers; Sue Hopeman, Robbins Brothers; Sheryl Jones, Sheryl Jones, Inc.; Julie Keeney, Fred Meyer Jewelers; Valerie Madison, Valerie Madison Fine Jewelry; Robert Marks, Rogers Jewelry Co; Hunter McGrath, Tivol; Krista Peterson, Jewelers Mutual; Constance Polamalu, Zachary's Jewelers; Sherry Smith, Edge Retail Academy; Alex Stuller, Gemvision; Scott Udell, London Jewelers; Tonia Ulsh, Mountz Jewelers and Ulrich Wohn, Victorinox Swiss Army, Inc. For more information, visit https://www.jewelers.org/ja/members/about/board.
