Latest Marketing & Promotion News

  • Marketing Successes of 2016|December 9, 2016
    Jewelers of America Members benefit from the marketing campaigns to both consumer and trade audiences by JA’s skilled PR and marketing professionals. In 2016, we bested goals (nearly 10,000... Read More >
  • What Makes Spinel Special|June 2, 2016
    The American Gem Trade Association (AGTA) and Jewelers of America are adding spinel as an additional birthstone for August on the official list of birthstones, which was established by... Read More >
  • Color Trends for Fall 2016|February 17, 2016
    Pantone, the worldwide color authority, recently announced their Fashion Color Report for Fall 2016. Pantone bi-annually highlights the ten shades that will be prominent in next season's fashion, beauty... Read More >
  • Gem Colors to Seek at Tucson Shows|January 19, 2016
    One of the biggest gemstone shopping weeks takes place the first week of February in Tucson, AZ. Jewelers of America's trend experts selected the five hottest gemstone choices,... Read More >
  • Weather or Not? Creative Marketing Promotions for Jewelers|October 6, 2015
    Across the nation, most Americans are weather-weary, whether they are trapped in a polar vortex, covered in mud slides or surrounded by snow. But there can be an upside... Read More >
  • Color Trends for Spring 2016|September 11, 2015
    Pantone, the worldwide color authority, recently announced their Fashion Color Report for Spring 2016. Designed to coincide with the start of New York Fashion Week, Pantone bi-annually highlights the... Read More >
  • Social Marketing Tips from Likeable Jewelers|August 18, 2015
    On February 11, JA offered a free webinar hosted by our social media marketing partner, Likeable Jewelers, that covered eight strategies that help jewelers "sell... Read More >
  • How to Create Your Own Publicity|August 10, 2015
    Marketing tips to generate publicity for your brand and get noticed by the press Independent jewelry stores and jewelry designers and small business owners are often wondering how to generate... Read More >
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