Jewelers of America's Learning Workshop

at the Alabama Jewelers Association Convention

Jewelers of America is partnering with the Alabama Jewelers Association for their annual convention! Join us April 24-26—you won’t want to miss the opportunity for your team to come together for learning, networking and more. JA will be hosting education during the convention, AJA has exciting plans in-store!

Details
Hyatt Regency Birmingham - Wynfrey Hotel
Birmingham, AL
April 24-25, 2026

Registration
Price: 

• Full weekend: $200
• Saturday education: $50
• Saturday night: $90
• Sunday-only: $75

Hotel: Hyatt Room Block (open through April 1 or until rooms fill-up)

REGISTER HERE


Thank You To Our Learning Workshop Sponsors
Synchrony | Jewelers Mutual Group | International Geological Institute (IGI) 

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Education Program

Jewelers of America will be hosting the education sessions during the convention—we're bringing in the experts for the industry's hottest topics!

Successfully Navigate Sky-High Gold Prices

• Presented by Chris Ploof, Owner and Designer, Chris Ploof Designs

With gold prices hitting new records on an almost daily basis and analysts predicting it could soon exceed $5,000, jewelers have had to double down on innovative design, craftsmanship and emphasizing the strong value proposition for gold jewelry. This session will cover top strategies for managing both customer expectations and your business in this volatile market.

How to Balance Your Business

• Presented by Mariel Diaz, Founder, Accounting for Jewelers

Having sound and consistent accounting best practices in place is more important than ever today, as the challenge of successfully running your business hits the headwinds of an increasingly volatile market. This session offers ideas for better managing everything from costs and inventory to tax compliance.

State of the Industry

• Presented by Jewelers of America

Top Tips for Maximizing Your Social Media

• Presented by Amanda Gizzi, Senior Vice President of Corporate Affairs at Jewelers of America

An effective social media strategy can be a powerful tool to expand your reach, connect with customers (both new and existing) and strengthen brand identity. But the path to authentic connections that grow your business is full of pitfalls to avoid. In this session you will get actionable insights on how to successfully engage with customers across social media platforms and avoid common mistakes.

The Best Strategies to Connect with Customers (Panel)
This session will look at some of the key ways to build trust, relationships and lasting loyalty with your customers.  

How to Leverage the Latest Jewelry Trends for Your Business

• Presented by Amanda Gizzi, Senior Vice President of Corporate Affairs at Jewelers of America, and Natalie Francisco, Associate Editor, Fashion, at National Jeweler

This session will delve into the latest jewelry trends captivating consumers – from Red Carpets and Runways to Main Street-- and how your business can effectively incorporate them into your collections, marketing strategies and sales tactics. Learn how to harness the power of current style trends to drive both engagement and sales—for short and long-term gains.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it. with any questions.