EFG Designs

 Fortunoff stores  were  a cherished part of the New York experience, synonymous with quality, selection, service and value. In 1964, the Fortunoff family consolidated its chain of Brooklyn stores into a single 300,000-square-foot store on Long Island. Soon after, Fortunoff added its appropriate famous tagline, "The Source."

Fortunoff distinguished itself with unique combinations of fine jewelry, home and outdoor furnishings, and a vast assortment of tabletop and gifts. A visit to Fortunoff was more than a shopping experience, it was a family outing. Parents, grandparents, children and grandchildren were welcomed by friendly, expert sales associates.

In 2025 Esther Fortunoff launched a new business, called EFG Designs by Esther Fortunoff-Greene.  It is a smaller business  consistng of a website for classic favotrites and offers 
 custom design and jewelry consultation and advising..  
Esther meets with clients one on one in a confidential enviornment  to help them assess their jewelry style and needs.