Capucelli

Capucelli was born out of a curiosity to do things differently, to question traditions of the industry. Starting with the idea that luxury jewelry doesn’t have to be expensive.

Looking at the industry, we saw extravagant price markups everywhere. It drove us crazy that jewelry lovers couldn’t own fine jewelry because of unnecessarily expensive prices. So we made it our mission to bring you fine jewelry that’s fair and affordable.

Capucelli sells directly to you, the consumer. We cut out the middleman to cut out the 10x markup. With Capucelli, you can own high quality diamonds at wholesale prices that don’t break the bank. Our ultimate vision? Connect passionate jewelry lovers like ourselves and you to unique, fine jewelry designs.