JA in the News
May 15, 2024
20 Under 40 Class of 2024
Jewelers of America is proud to announce the  20 Under 40, Class of 2024!

The 20 Under 40 is a recognition program that spotlights the best and brightest young professionals across the country who exemplify leadership skills and a commitment to bringing joy to their customers' lives through jewelry.

The recipients – who are all employees of JA member stores – went through a nomination process and were selected by a jewelry industry judging panel. From designers to assistants to store owners to C-suite executives, every professional on the 20 Under 40 list has made a positive impact on their store and the industry as a whole.

View Jewelers of America's 20 Under 40 Class of 2024 below!


 Milana Arsakhanova
Director of Sales
 Bellman Jewelers 
Manchester, NH
About Milana: Milana Arsakhanova was born in Chechnya, a land rich in culture and history, and was raised with a love for languages (four languages, to be exact). She embarked on a unique journey into the intricate world of jewelry craftsmanship at Bellman’s Jewelers, despite starting with no prior knowledge in the field. When she is not immersed in the art of jewelry, she finds enjoyment in the intensity of MMA fighting, where she channels her energy into rigorous training sessions. Balancing her professional pursuits with her passion for combat sports is no easy feat, but it's a challenge she embraces wholeheartedly. For Milana, every day presents new opportunities for growth and exploration, reinforcing the importance of perseverance and dedication in achieving her goals. Her journey is a testament to the power of determination and resilience, proving that with passion and hard work, anything is possible.

Grace Barretti
Senior Marketing Manager
Greenwich St. Jewelers
New York, NY
About Grace: Grace Barretti is the Senior Marketing Manager at Greenwich St. Jewelers, an award-winning luxury jewelry boutique located in Tribeca, NYC, where she has cultivated her expertise for over 7 years. Actively engaged in industry initiatives, she serves on the Black in Jewelry Coalition’s Communications Committee, earning the prestigious Behind the Shine award in 2023 for her contributions. Grace oversees a dedicated marketing team at G.St, collaborating closely with store owners to curate captivating visuals across social media, newsletters and print campaigns. Inspired by the power of giving back, she is passionate about fostering positive change within the jewelry industry. Grace's educational background at Parsons The New School for Design, majoring in Illustration and Culture & Media Studies, coupled with past experiences working for SHAPE Magazine and jewelry design bench work, equips her with a multifaceted understanding of media, design and sales. With her passion for jewelry and storytelling, Grace communicates the enchantment and significance of jewelry to discerning collectors.

 Beau Maville
Vice President, Sales & Marketing 
Dutille's Jewelry Design Studio
Lebanon, NH
About Beau: Beau, a third-generation jeweler, embarked on his journey at Dutille’s Jewelry in Lebanon, NH, in 2004, laying the foundation for his distinguished career. In 2005, he pursued formal education at The New Approach School for Jewelers, honing his craft under the tutelage of esteemed mentors like Blaine Lewis and Jason Marchiafava. With a thirst for knowledge and growth, he furthered his expertise through extensive training at Gemvision, JA, and Edge Retail Academy. In his personal life, he shares a beautiful partnership with his wife, Kara, and treasures the joy of fatherhood with his two sons, Colin and Bennett. They love golfing, skiing, and camping. Currently, Beau holds pivotal roles as the VP of the New England Jewelers Association and VP of the Sales/Marketing team at Dutille’s. His leadership extends to overseeing daily operations, serving as an on-call bench jeweler, lending his expertise as a CAD Designer and, most importantly, crafting bespoke designs while collaborating closely with clients. Beau’s commitment to excellence and dedication to his craft continue to define his journey in the industry.

Janina Messerlian
Vice President
Baxter's Fine Jewelry
Warwick, RI
About Janina: Janina is the Vice President and third generation of Baxter's Fine Jewelry in Warwick, Rhode Island. After graduating from Nichols College in 2019, she went on to complete the Graduate Diamonds course through GIA and is now in the final stages of earning her complete Gemologist credentials. Janina's involvement in the jewelry industry expands to the Women's Jewelry Association (Providence Chapter) and the Providence Jewelers Club, where she serves as a member of each board, constantly contributing new ideas. Her work within Baxter’s consists of sales, managerial responsibilities, social media and event planning. Through these roles, she has elevated social media engagement and customer interactions to new levels. Her efforts have pushed the business forward, reaching the next generation of consumers.

Sara Reisz Sargent
Summerwind Jewelers & Goldsmiths
Portsmouth, NH
About Sara: Sara is the Co-Owner of Summerwind, a second-generation, family-owned independent jeweler located in Portsmouth, NH. She holds a BA in Art History from Sewanee: The University of the South, and is a GIA Graduate Gemologist and a JA® Certified Senior Management Professional, currently pursuing her Registered Jeweler title with the American Gem Society. With 17 years of industry experience, she oversees all day-to-day operations of the store. During the pandemic, sales surged over 80%, and Sara and her team were able to maintain that increase in the years since. In 2023, her vision for an updated showroom came to life in an innovative renovation and Grand Reopening, celebrating 51 years in business. Industry organizations include Jewelers of America, American Gem Society, GIA Alumni Collective, and AGTA. Locally, she is involved with The Chamber Collaborative of Greater Portsmouth, the Little Harbor School PTA, the Prescott Park Arts Festival and hosts monthly Ladies’ Nights featuring women-owned small businesses.

Amina Sorel
Founder & CEO
Amina Sorel Fine Jewelry
New York, NY
About Amina: Amina Sorel is the Founder & CEO of Amina Sorel Fine Jewelry, a Haitian-American native New Yorker, a graduate Gemologist from the Gemological Institute of America (GIA), a Certified Diamond Expert, and a global citizen. The Amina Sorel Fine Jewelry aesthetic reflects a multifaceted and unique perspective on gemology & jewelry design. Her showroom, located in the heart of New York City's Diamond District, has a dedicated global clientele and influence. Amina Sorel Fine Jewelry has been featured in Vogue, The New York Times, Jewelers of America and Vanity Fair, and has led panels for Parson School of Design, Fashion Institute of Technology and other renown creative spaces. Amina is a member of Women's Jewelry Association, Jewelers of America, GIA Alumni Collective and the Black in Jewelry Coalition. Amina's passion and commitment to sustainability and equity in the jewelry industry is exemplified in her approach to design, ethical sourcing, bespoke clientele, brand awareness and mentorship of future jewelers.

Amelia Tuttle
Web Manager
Day’s Jewelers*
Waterville, ME
About Amelia: Amelia is the Website Manager at Day’s Jewelers. They started as a copywriter at Day’s Jewelers in 2019 and became the Website Manager in 2020. In this role, they oversee Day’s Jewelers website in terms of functionality, new technology, marketing initiatives and more. As part of their website manager duties, they also oversee the e-commerce division of Day’s Jewelers. This includes assisting with closing sales, processing orders, working with customers and managing budgets and procedures for the web department. Amelia never imagined themselves in a position with such a focus on technology and marketing. Their background is in English Literature, originally thinking they would follow a career path in copywriting. Instead, Amelia found an exciting niche at Day’s Jewelers and continuously looks forward to developing new technology for customers and the company.


Jesse Dikes
Boutique Director & Store Manager
Weston Jewelers Hard Rock - Hublot
Hard Rock
Hollywood, FL
About Jesse: Jesse Dikes grew up in the luxury industry, always imagining joining his family’s business in selling high-end watches and jewelry. In 2018, he discovered his passion for the industry and enrolled in a course at the Gemological Institute of America (GIA) in New York City during the summer of his junior year of college. After earning a degree in Marketing & Advertising with a minor in Small Business Management from Indiana University, he returned to GIA for further education, earning a Graduate Gemologist Degree. In 2020, he became the Store Manager at his family's new Weston Jewelers location in the Hard Rock Guitar Hotel and Casino, a pivotal moment in his career. Despite the challenge of transitioning into this role during a global pandemic, his store flourished, allowing him to expand their brand offerings and later open a Hublot Boutique. Jesse is incredibly grateful for his family's guidance and their exceptional team. He wouldn’t be where he is today without their support.
Jonathan Geller
Jonathan Geller
President & CEO
D. Geller & Son*
Atlanta, GA
About Jonathan: Jonathan is the third-generation leader of D. Geller & Son, a staple of the Atlanta community since 1939. Having spent his childhood in the store, shop and floor alike, he set out to hone his leadership skills, earning a degree in Business Management from the University of North Georgia and a commission as an Infantry Officer in the United States Army. He achieved the rank of Captain before returning home to serve the family business and its 85-year legacy. While ultimately responsible for the entire operation, Jonathan’s primary focuses are leadership, training and marketing, leading an exciting, creative new brand direction and introducing a unique approach to management and ongoing training. He’s also introduced new charitable initiatives and partnerships, such as D. Geller’s Stilla Vitae line, benefiting CURE Childhood Cancer. In his “free time,” Jonathan loves being a husband, father to three, and current MBA candidate at Emory University.
William Jones IV
William Jones IV
Chief Operating Officer
Sissy's Log Cabin*
Pine Bluff, AR
About William: William Jones IV is a dynamic and accomplished entrepreneur with a strong background in the jewelry industry. At 33 years old, he is the proud third-generation heir to the family business, Sissy's Log Cabin, a renowned name in the industry. With a passion for gems and an eye for quality, William earned his GIA Graduate Gemologist diploma, solidifying his expertise and commitment to excellence. In addition to his role at Sissy's Log Cabin, William is also the co-founder of the Jewelry Sales Academy, a platform dedicated to empowering aspiring jewelry professionals with comprehensive sales training and industry insights. His leadership and vision have been instrumental in establishing the academy as a trusted resource within the industry. As the operational manager of Sissy's Log Cabin, William is responsible for overseeing day-to-day activities, ensuring smooth operations, and maintaining the exceptional standards set by the business. With his wealth of knowledge, business acumen and dedication to customer satisfaction, William Jones IV continues to drive the success and legacy of the industry forward.
Alysa Teichman
Alysa Teichman
Ylang 23 and Wildlike*
Dallas & New York City
About Alysa: Alysa Teichman owns and operates Wildlike, the luxury piercing concept she founded in 2021, and Ylang 23, her family's 35+ year old designer jewelry company. Like many in the industry, she grew up as a "shop kid" and has built her legacy alongside her parents, who are also her business partners. Alysa graduated from Northwestern University where she majored in Journalism and French and several years later went on to get her MBA from NYU's Stern School of Business. Alysa is a lifelong creative with a zest for life who lives for travel and quieter moments with family, friends and her dog. She has always been involved in the Dallas community where she grew up, serving on the board of Jubilee Park and Community Center and the Dallas Holocaust and Human Rights Museum. Alysa currently lives between New York City and Dallas.
Troy Underwood
Troy Underwood
Vice President
Underwoods Fine Jewelers
Fayetteville, AR
About Troy: Troy Underwood is the Vice President and third-generation of Underwoods Fine Jewelers located in Fayetteville, Arkansas. After graduating from the University of Alabama with a double major in Finance and Marketing, Troy worked for three years in heavy equipment sales in Saint Louis, gaining diverse retail experience. He then attended GIA Carlsbad, earning his G.G., counter sketching and bench titles. Afterward, he joined Lee Michael’s flagship store in Baton Rouge where, in only two years, he worked his way up to a management position. Moving to Fayetteville in 2021, Troy embraced his leadership role at Underwoods, having a significant impact on the 66-year-old firm’s success. He continued his education and in 2022 received the Certified Gemologist Appraiser title from AGS. He has taken charge of overhauling the website, revamping digital and social media, implementing a new POS, as well as heading up the diamond buying department. He has made multiple solo buying trips to India and developed new strategic sources and contacts throughout the industry.


Marina Pilibosian Bozabalian
Marina Pilibosian Bozabalian
Birmingham Jewelry
Sterling Heights, MI
About Marina: Marina is a shining star in the jewelry world, celebrated for her passion and expertise. As Vice President and co-owner of Birmingham Jewelry, she embodies a commitment to her family's legacy in every facet. This cherished family business, where craftsmanship meets innovation, is a testament to her dedication. Driven by her love for jewelry, diamonds and gemstones, Marina infuses her company with vitality and vision. Marina is a GIA graduate gemologist, AGS titleholder and a member of esteemed industry organizations, including Jewelers of America. As a second-generation owner, she honors tradition while pushing boundaries, always seeking to elevate standards. Marina's unwavering commitment to excellence and professionalism is evident in her work. Under her leadership, Birmingham Jewelry continues to thrive, offering customers not just pieces of jewelry but moments of beauty and joy that last a lifetime. With Marina at the helm, her father’s legacy continues, inspiring and enchanting all who enter Birmingham Jewelry’s doors.
Ilsa Heinicke Huscher
Ilsa Heinicke Huscher
E-commerce Mangager
Omaha, NE
About Ilsa: Ilsa joined Borsheims’ e-commerce team in 2015. Her dedication and enthusiasm for learning new skills led her through a series of progressive roles in design and merchandising before becoming E-commerce Manager in 2021. In her current role, Ilsa leads a talented group of photographers, digital artists and site merchandisers. She thrives at the nexus of creativity and analytical thinking, leveraging both to drive digital growth. Representing an independent jewelry store, Ilsa is motivated to compete digitally with prominent brands through conversion rate optimization, first-class visuals, SEO and smart user experience updates. Ilsa brings common sense, strategic thinking and an ambitious spirit to her role, spearheading several pivotal projects in her time as Manager. Originally from Seward, Nebraska, Ilsa holds a Bachelor of Fine Arts degree in Graphic Design from Concordia University, Nebraska. Ilsa resides in Omaha with her husband, Mike, and cat, Ozzie.
Viviana Langhoff
Viviana Langhoff
Owner & Designer
Adornment and Theory
Chicago, IL
About Viviana: Viviana Langhoff, a multi-hyphenate creative, is a fine jewelry designer and owner of Adornment & Theory in Chicago. Rooted in the concept of heirloom, she believes jewelry carries personal narratives through time. With over 16 years of experience, honed at prestigious institutions like SAIC and Columbia College, Viviana's designs blend sensually vintage-inspired metalwork with contemporary bridal styles. Renowned for her meticulous craftsmanship and unique designs, her pieces resonate with those valuing uniqueness and detail. Viviana's jewelry store features her work alongside 50 other artists' pieces in her Logan Square location. Outside of work, she enjoys hosting gatherings, gardening, watching Bravo and traveling.

Niki Novello
Niki Novello
Graduate Gemologist
Cleveland Jewelry Designs
Cleveland, OH
About Niki: Armed with credentials from the Gemological Institute of America (GIA) as an Applied Jewelry Professional (AJP), Graduate Gemologist (GG), and Jewelry Design specialist, Niki's passion for gems goes deeper than their sparkle. She honed her expertise through on-campus education in Carlsbad, California, further fueling her dedication to the craft. Niki's curiosity knows no bounds – from the mines to the market she's all about the journey. On her own initiative, she ventured to Thailand to explore the world's largest color stone trading market. Selected for the First Trade Mission Trip with Martin Rapaport, she delved into cutting centers in India and mining operations in Sierra Leone, Africa, reinforcing her commitment to ethical practices. Back at the family store, Niki adds a splash of color with a vibrant range of gemstones, giving customers more to choose from. But her heart lies in design, where she's crafting her jewelry line and bringing her unique vision to life one piece at a time.
Megan Piccione
Megan Piccione
Megan Piccione High Jewelry
Beachwood, OH
About Megan: Megan Piccione has always had a hunger for art and innovation. After designing jewelry for some clients in her basement five years ago, Megan’s “little business” quickly grew a following and established itself as a luxurious, concierge jewelry experience. Following this, she began hosting private appointments in her new custom-built showroom in her hometown of Beachwood, Ohio. She has curated a collection, boasting one-of-a-kind items for collectors, as well as a bespoke bridal line and plenty of ready-to-wear fashion pieces. Her passion for creation has remained at the forefront of the house’s values; she is the sole designer, manufacturer and sales guide for every transaction made, using Matrix, B9 creations and the RDO casting machine. Megan’s female-led brand has revolutionized the way women in jewelry are seen and respected in the industry. As a graduate of GIA, she maintains the standards set by industry leaders and organizations, while upholding the principles most important to her: honesty, quality and luxury.


Paula Gracia
Paula Gracia
Regional Director
Ben Bridge Jeweler*
Seattle, WA
About Paula: Paula Gracia is a Regional Director at Ben Bridge Jeweler, overseeing nine stores across four states with nearly 12 years of dedicated service. She excels in driving sales, fostering business growth and maintaining exceptional customer service standards. Paula's dynamic leadership is defined by her commitment to empowering her team through coaching and development and creating a positive work environment where everyone can thrive. She builds strong relationships with her team, customers and communities, contributing to her reputation as a beloved and respected industry leader. Paula's secret to success lies in her genuine passion for excellence and her ability to inspire others with her positive energy. Her expertise in jewelry, leadership and customer service makes her an invaluable asset to Ben Bridge Jeweler, where her dedication to her team's success is truly contagious.
Bobbi K. Hansen
Bobbi K. Hansen
Director of Merchandising
Fred Meyer Jewelers*
Portland, OR
About Bobbi: After graduating with a BSBA degree from the University of Nebraska-Lincoln, Bobbi moved to Carlsbad, CA to study at the GIA, where she received both the Graduate Gemologist and Applied Jewelry Arts diplomas. Bobbi’s nearly 20-year jewelry career has been on the retail side of the industry, where she has worked in sales, appraising and buying. Being able to see and work with many different sectors encourages an understanding of the many aspects of the business. She now leads the merchandising team, which includes not only the buying team but also the traveling sales team. Bobbi and her dedicated team have worked to streamline the inventory while continuing to be innovative and sales-focused. As a first-generation jeweler, she has a passion for this industry and strives to learn and share the knowledge she gains. Bobbi serves on the boards for both Diamonds Do Good and Jewelers for Children.
Talon Rasmussen
Talon Rasmussen
Director of Manufacturing
Rasmussen Jewelers*
Spanish Fork, UT
About Talon: Talon is a sixth-generation jeweler who strives to continue the 135+ year legacy that the Rasmussen family has built. With skills in goldsmithing, stone setting and CAD, Talon has worked hard to bring quality custom design and manufacturing with the most up-to-date tools and technology to Rasmussen Jewelers’ customers. After joining the jewelry industry full-time in 2019, he was instrumental in expanding from one store to three stores across Utah and Wyoming while growing revenue by more than 5x. Talon now holds the title of Director of Manufacturing and oversees custom manufacturing and repairs among the three locations while also playing a key role in sales and training staff members. As a young jeweler early in his career, Talon works hard to bring innovative and progressive solutions to his customers through value-based pricing, quick turnaround customs and the highest quality repairs. Talon’s passions include CAD, road biking and spending time outdoors with his wife and two boys.

*Indicates company has more than one store location.

To find more JA member stores near you or to shop a JA member online, use our Find A Jeweler directory.

Find a JA Member Jeweler

Search our directory for reputable jewelers

Jewelers of America

In 1906, Jewelers of America was founded by jewelers for jewelers, with a desire to advance the professionalism and ethics of the jewelry industry.

Today, we continue that mission and Jewelers of America Members stand as the most trustworthy, informed and professional jewelry businesses within the United States.