The strategic direction of Jewelers of America is advised by executives who represent the diverse fine jewelry marketplace – from multi-generation jewelry store owners to executives of national jewelry chains and luxury brands. A common thread among them is their passion for the jewelry industry and its continued success. Each of their companies adheres to Jewelers of America's Code of Professional Practices through a commitment to professionalism and ethical business practices.

THE EXECUTIVE COMMITTEE

 
Robert F. Moeller II

Robert F. Moeller II – Chair

President & Director of Sales, R.F. Moeller Jeweler; St. Paul, MN
Robert grew up in the jewelry industry, and he now oversees the jewelry store his father founded. He has extensive gemology experience and is a GIA Graduate Gemologist and an AGS Certified Gemologist Appraiser.
 
Coleman Clark

Coleman Clark – Chair-Elect

President, BC Clark Jewelers; Oklahoma City, OK
Coleman’s jewelry store, BC Clark Jewelers, has been family owned and operated since 1892. He is a GIA Graduate Gemologist and an AGS Certified Gemologist.
 
Matthew Rosenheim

Matthew Rosenheim – Vice Chair

President, Tiny Jewel Box; Washington, D.C.
Matthew has helped his family grow Tiny Jewel Box, a three-generation jewelry business, into an iconic Washington institution and internationally renowned jeweler. He is a GIA Graduate Gemologist and a member of Gen Next Jewelers, the Centurion Jewelry Show Advisory Board and the Young President’s Organization.
 
Craig Rottenberg

Craig Rottenberg – Vice Chair

President, Long's Jewelers; Boston, MA
Craig is a fourth-generation jeweler and grew up in the business at his family’s jewelry stores. After college, Craig earned an MBA at the MIT Sloan School of Management and spent 10 years outside the industry before taking the helm at Long’s in 2004 as President. He is a member of the Young Presidents’ Organization, New England Chapter.
 
elise greenberg

Elise Greenberg – Treasurer

CEO, Greenberg’s Jewelers; Sioux City, IA
Elise is CEO of her family's jewelry store, which was founded in 1900 and is now in its third generation of ownership. Elise has extensive experience in financial management and accounting.
 
Karen Goracke

Karen Goracke – Secretary

President & CEO, Borsheims; Omaha, NE
Karen’s long-tenured career with Borsheims, a Berkshire Hathaway company, began in 1988. Holding different roles across the company gives her a broad retail background and knowledge of the worldwide jewelry industry.
 
hollywesche new

Holly Wesche – Immediate Past Chair

Owner, Wesche Jewelers; Melbourne, FL
Holly’s family opened Wesche Jewelers 40 years ago. Under her leadership, it’s grown into one of the largest independent jewelry stores in Florida. She is a Past President of the Florida Jewelers Association, has served on the Board of the Leading Jewelers of the World and has been a Melbourne Regional Chamber of Commerce Board Member for over 9 years.
 

2022-2023 DIRECTORS

 
Chad Berg Jewelers of America Board

Chad Berg

Vice President & Co-Owner, Lee Michaels Fine Jewelry; Metairie, LA
Chad directs marketing and supports buying for Lee Michaels Fine Jewelry locations in New Orleans and Lafayette, LA, and Jackson, MS. Chad is also an Immediate Past President of Jewelers of Louisiana and on the boards of Jewelers' Security Alliance and Jewelers for Children. 
 
Lawrence Bock

Lawrence Bock

President & Owner, Bachendorf's; Dallas, TX
Lawrence Bock is president and third-generation owner of Bachendorf’s, a luxury jewelry company comprised of four boutiques in Dallas and Fort Worth, TX. Lawrence joined The Harry Bock Company, Bachendorf’s parent company, in 1982 and has served as president of The Harry Bock Company since 2000.
 
Jeffery Bolling

Jeffery Bolling

President & Owner, Jeffery B Jewelers; Denver, CO
After leaving the U.S. Army in 1986, Jeffery took his first jewelry job in Ohio and went from part-time sales to store manager to a travelling bridal ring designer for Zales. With over 30 years of industry experience, Jeffery is the only African American fine diamond, full-service jeweler in Colorado and is proud to serve the community with his son by his side.
 
Joseph Corey

Joseph Corey

President, Day's Jewelers; Scarborough, ME
Joseph oversees all operations for Day’s Jewelers, a chain of eight jewelry stores and an e-commerce website. His jewelry experience jewelry began at age 5 under his parents, then owners of Day's Jewelers. He became officially employed by Day's in 2006 as a Service Specialist and has moved up to President in January 2021. Joseph serves on the board for the JCK Las Vegas Show and Jewelers for Children.
 
Kim Crawford

Kim Crawford

VP Divisional Business Manager, Fine Jewelry, Macys Inc., New York, NY
Kim Crawford is a merchant executive with experience in buying, planning, assortment building and stores at Macy’s for over 20 years. She is responsible for omni buying, execution and vendor partnerships. Kim previously held roles in Accessories and RTW at Macys and has worked for Bloomingdales and the former May Company division.
 
Krystle Craycraft

Krystle Craycraft

Senior Vice President, Marketing and Digital, Jewelers Mutual Group, Dallas, TX
Krystle leads enterprise marketing, creative, and digital at Jewelers Mutual. She has an extensive background in retail and ecommerce with expertise developing growth and marketing strategies for both startups and established companies, including Neiman Marcus Group and J.Crew Group.
 
Edward Dikes

Edward Dikes

Founder & CEO, Weston Jewelers; Weston, FL
Edward and his wife opened Weston Jewelers in 2001 and recently opened a second boutique location in the iconic Guitar Hotel. Edward grew up working in his father’s store and has extensive experience in gemology and customer relations. He is proud to welcome his children into the business.
 
Sue Hopeman

Sue Hopeman

Vice President of Merchandising, Robbins Brothers Jewelers; Azusa, CA
Sue currently serves as the VP of Merchandising for Robbins Brothers Jewelers, a 101-year-old company. She has held VP positions at Visionworks, Sally Beauty Supply and Things Remembered. Her jewelry experience extends 14 years, including 7 years at Zales. Sue graduated Dickinson College with a BA in Economics and an MBA from the University of Texas, Dallas.
 
Lenny Kramer

Lenny Kramer

EVP Sales, Leo Schachter; New York, NY
Lenny Kramer’s career with Leo Schachter spans three decades. In the 1990’s, he established its lab-grown emerald business. After managing the jewelry division, he was instrumental in establishing the Leo Diamond, The Elexese Diamond, and now Kalahari Dream Diamonds for all channels of distribution.
 
Charles Kuba

Chuck Kuba

Owner, Iowa Diamond; West Des Moines, IA
Chuck comes from a family of jewelers, and he founded Iowa Diamond in 1999. He is an expert in high-demographic marketing and has a diverse career that spanned advertising, publishing and even opera. He is a GIA Graduate Gemologist, a DCA Certified Diamontologist and a JA Certified Senior Management Professional.
 
Valerie Madison

Valerie Madison

Owner, Valerie Madison Fine Jewelry; Seattle, WA
Valerie Madison is a Black Latina fine jewelry designer, owner and creative director. Using recycled metals, sustainably-sourced diamonds and unique gemstones, Valerie designs jewelry intended to become modern heirlooms. Her goal is to create high-quality, artisanal and unique designs to celebrate her clients’ momentous occasions and love stories in gold.
 
Robert Marks

Robert Marks

President, Rogers Jewelry Co.; Modesto, CA
In 1979, Robert began his career at his family’s jewelry store, where he is currently the third-generation President. Robert is on the Board of Directors for the Nevada Retail Network Self-Insurance Group, the Nevada Retail Risk Management Association, Advancing Vibrant Communities and serves as the Treasurer of the Leading Jewelers Guild.

 
Steve Padis

Steve Padis

Owner, Padis Jewelry; San Francisco, CA
Steve has over 40 years in the jewelry business. Steve and his wife Judy have grown Padis Jewelry since its founding in 1974 from a wholesale supplier and manufacturer to a premiere engagement ring destination in the San Francisco Bay area.
 
Stan Razny

Stan Razny

Owner, Razny Jewelers; Chicago, IL
Stan Razny, with his wife Ingrid, have overseen the Razny Jewelers’ exponential growth from one small independent boutique to four thriving locations. For nearly 70 years and three generations, Razny Jewelers has been the Chicago area’s favorite family-owned jeweler.
 
tobey-ritchie

Tobey Ritchie

Vice President, Harry Ritchie's; Eugene, OR
Tobey Ritchie is Vice President of Harry Ritchie’s, a company founded by her grandfather, Harry, nearly 63 years ago. As Vice President, Tobey oversees a wide array of activities for the company, including development and implementation of its buying strategy, as well its business development activities.
 
Sherry Smith

Sherry Smith

Director of Business Development, The Edge Retail Academy; Omaha, NE
Sherry has 20 years of experience as principal partner in two retail jewelry stores. Her leadership qualities encompass the myriad disciplines of operating an independent retail business in a growing economy and also in the more challenging economic environment of recent years.
 
Tonia Ulsh

Tonia Leitzel Ulsh

President, COO, Co-Owner, Mountz Jewelers; Camp Hill, PA
Tonia’s passion for jewelry started at her father's shop, later opening Mountz Jewelers in 1989 with her brother. Tonia is a member of the United Way of Carlisle and Cumberland County’s Alexis de Tocqueville Society, Legatus, and currently serves on The Salvation Army Harrisburg Capital City Region’s Board of Directors and the Forevermark Leadership Council.

 
Steve Velasquez

Steve Velasquez

COO/CMO, Madison Jewelers; New York, NY
Steve Velasquez has over 24 years of experience in the jewelry industry. He began as a store manager at Barry’s Jewelers in 1993 and has gone on to serve jewelry stores big and small in many roles in management, advertising and operations.
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