Jewelers of America
Guide to Buying Diamonds

Guide to Buying Diamonds

Diamonds are a girl's best friend -- and should be there for all the life's most precious moments. Use our guide on the diamond 4Cs to learn what look for when you shop.

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Shop for Jewelry with Confidence

Shop for Jewelry with Confidence

Everything you need to know to find a trustworthy jeweler, care for your jewelry and get it repaired so your jewelry lasts a lifetime.

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Education & Jewelry Care

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Shop With Confidence

How to identify a trustworthy jeweler who can help you celebrate life's special moments

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Jewelry Care

How to care for fine jewelry and watches like the priceless treasures they are

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Diamonds

Learn what you should look for when searching for your next diamond jewelry purchase

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Gemstones

An introduction to popular gemstones and how to select quality gemstones and gemstone jewelry 

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Metals

What you should know about precious metals and more before you visit the jewelry store

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Find a JA Jeweler

There are over 8,000 JA Member jewelers across America. Find a store near you:

Explore the Jewelry Gallery

Get inspired! Browse our gallery of engagement rings, earrings, necklaces, statement pieces and more! All designed by JA Members, so you can have confidence in their quality:
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Jewelers of America

As the leading non-profit jewelry association in the United States, Jewelers of America is your resource on how to shop for jewelry with confidence. 

More than a century ago, Jewelers of America was founded by jewelers for jewelers to advance the professionalism and ethics of the jewelry industry. Our large network of members includes the finest jewelry stores with the most trusted business practices.
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