Jewelers of America Launches New Website and Branding
The new Jewelers.org offers enhanced member benefit access, industry directories, educational resources, a Job Board, and access to the MJSA Journal.
New York, NY – Jewelers of America, the national trade association for businesses serving the fine jewelry marketplace, announces the launch of a newly redesigned website, www.jewelers.org, alongside a refreshed brand identity that reflects the brands’ 120-year heritage, evolution, growing community, and continued commitment to supporting the jewelry industry. The new website and brand refresh were part of Jewelers of America’s three-year strategic plan established by its Board of Directors.
The new website marks an important milestone as Jewelers of America and Manufacturing Jewelers & Suppliers of America (MJSA) come together under one membership, creating a more comprehensive resource for jewelry professionals across all sectors of the industry, from retail and design to manufacturing and supply.
“Our refreshed brand and new website reflect an exciting new chapter for Jewelers of America,” says Jewelers of America President & CEO David Bonaparte. “By bringing together all facets of the jewelry industry, we’re creating a connected jewelry community and making it easier for members to access the tools, expertise and relationships they need to succeed. The website is critical to better serve our members.”
A More Connected Digital Experience
Designed with members and jewelry industry professionals in mind, the new jewelers.org offers an improved user experience, streamlined navigation and easier access to a wide range of resources and benefits. Key enhancements include:
· Simplified Access to Member Resources: An upgraded website experience makes it easier to explore membership benefits, access the Knowledge Vault, stay informed on advocacy initiatives and discover professional development resources.
· Enhanced Industry Directories: Improved Find a Jeweler and Find a Supplier directories help consumers and industry professionals connect with trusted jewelry retailers, manufacturers, suppliers and service providers.
· A Centralized Industry Resource: With JA and MJSA united under one membership, the website brings together a broader range of expertise, educational opportunities and industry connections in one convenient destination.
The redesigned website also introduces a dedicated digital home for MJSA Journal, a leading resource for jewelry designers, manufacturers and industry professionals. The site features monthly issues about jewelry design inspiration, innovative manufacturing techniques, practical bench tips, business and marketing strategies, and emerging industry trends and technologies. Jewelers of America members will also gain access to exclusive online MJSA Journal articles, including an extensive archive of past issues, providing a valuable library of industry knowledge and expertise.
A Refreshed Brand
Alongside the website launch, Jewelers of America has introduced a refreshed brand identity that reflects the organization’s expanded reach and its mission to support, educate and advocate for the jewelry industry. The updated look represents both the organization’s longstanding heritage and its forward-looking vision, reinforcing JA’s role as a unifying resource for jewelry businesses and professionals.
The refreshed brand, together with the redesigned website and expanded membership resources underscore Jewelers of America’s commitment to strengthening connections, advancing professional excellence and helping jewelry businesses thrive.
JA members interested in learning more about accessing member only content, can contact Member Services at members@jewelers.org.