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Business Strategy, Knowledge Vault

How to Build (and Execute) a Successful Business Strategy

September 21, 2026

Presented by Hayley Henning, Luxury Industry Sales, and Marketing Professional and Business

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Jewelers of America stands as the leading national trade association for businesses and organizations serving the American fine jewelry marketplace.

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Welcome to the new jewelers.org!

A Fresh Look. A New Website. A Stronger Membership.

We’re excited to unveil Jewelers of America’s refreshed brand and redesigned website, reflecting our growing community and continued commitment to the jewelry industry.

With JA and MJSA now united under one membership, we’re bringing together more resources, expertise and connections to support every facet of the jewelry industry.

Take a look around to see all that JA offers — members can login to access member-only content like benefits, the Knowledge Vault and Advocacy resources.

Questions? Contact us at members@jewelers.org or call/text (800) 223-0673.