Fable Designs

West Jordan, Utah

Fable Designs in West Jordan, Utah, manufactures custom wedding bands in a wide variety of alternative metals, including black zirconium, titanium, tungsten, ceramic, and cobalt. Company vice president Kathi Bogenschutz says Fable’s business took off when it began specializing in customization. “More and more people are becoming aware that you can customize with laser engraving and let your imagination go wild.”

Retailers send Fable virtually any design they can dream up, and the manufacturer uses its LaserStar FiberStar Laser Marking System from LaserStar Technologies in Riverside, Rhode Island, to provide the customer with a unique custom design. For example, one Father’s Day gift the company created featured a child’s drawing of a cat with a mouse engraved on the top of a man’s ring. It’s also been successful at putting fingerprints on both the inside and outside of rings using the FiberStar. Today’s couple buying wedding rings might put one person’s fingerprint on one side of a ring and the other person’s fingerprint on the opposite side.

All of these options simply require the retailer to e-mail an image of the design they want placed on the ring. Fable inputs it into the computer, verifies that the image will work on the size of jewelry chosen, and engraves the design. If there are any issues with the image working on the specified ring, Fable communicates with the retailer and adjusts the design accordingly.

“We work with the customer to see how we can use their image,” says Bogenschutz. “Basically, anything that isn’t copyright-protected can be engraved on one of our pieces.”