Edward Mirell

Deerfield Beach, Florida

Since introducing laser engraving into its operation more than a decade ago, Edward Mirell of Deerfield Beach, Florida, has experimented with applying the technology as a design tool. In the trademarked Black Ti Rain collection of titanium jewelry, the manufacturer uses the EasyJewel from Rofin-Baasel in Devens, Massachusetts, to engrave elegant patterns on rings, pendants, and earrings. The pieces are then anodized for a colorful two-tone effect, as the process produces different hues of color within the recesses of the engraved design and the surface of the piece.

In addition, the speed afforded by the technology enables Edward Mirell to react quickly to market opportunities with personalized jewelry designs. For example, when the tsunami washed over Japan in 2011, the company engraved a titanium dog tag (right) with the word “hope” in Japanese and a bonsai tree on one side, and the word “HOPE” in English on the other side. The design team was able to move from concept to production one day after approving the artwork and manufactured about 300 pieces. All profits from the Kibou Dog Tag sales were donated to the American Red Cross Tsunami Relief Fund.

The company also uses laser engraving technology as an option to fulfill its customers’ requests for personalized products. “We have customers with a special event or fundraiser in their area, and have created one-off pieces for them,” says Adam Rosenberg, Edward Mirell’s director of business development and sales. “Overall, laser engraving has moved into a spotlight role as one of many unique design options in select signature pieces. Stories can be translated quickly and with great precision, allowing art and science to be reflected in inspired jewelry creations.