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We are expanding the CASE Awards!

The 2017 CASE Awards features a new consumer voting period to offer even more exposure for the jewelers who enter their custom designed pieces into the national retailer design competition. Plus, entrants have the chance at $500 prizes and national recognition. Submissions open on January 23, 2017. See the FAQ's below for details.

The Design Competition for Retail Jewelers

A truly beautiful piece of jewelry combines nature’s most splendid handiwork with the vision and artistic creativity of the jewelry designer and the skill and execution of the fabricating jeweler. Jewelers of America’s national retailer design competition – The CASE Awards – honors the jewelers who create jewelry pieces with the highest levels of creativity, artistry, skills and excellence in quality and style. With the CASE Awards, Jewelers of America shines a spotlight on the custom design craftsmanship found in the jewelry stores of Jewelers of America members nationwide.

To be recognized with a CASE Award, Jewelers of America members must express their individuality and craft through the design and manufacture of one-of-a-kind jewelry pieces. The jewelry is judged at the show by a panel of industry experts on overall design, marketability, wearability and quality of manufacture. The "People's Choice" winner is determined by consumer votes during an online voting period.

Last Year's CASE Award Winners



CASE Awards FAQs


The CASE Awards Dates
  • January 23 - February 17, 2017: Entry Forms Accepted
  • February 20-24, 2017: Jewelry must arrive at the JA office in New York. No jewelry will be accepted after this time period.
  • February 27, 2017: Jewelry pieces judged by industry experts
  • March 1-8, 2017: New! Consumers vote online to select the "People's Choice" winner
  • March 12-14, 2017: Winners announced nationally and the winning jewelry displayed at the JA New York Show at Jacob Javits Convention Center 

Pieces entered into the CASE Awards jewelry design competition are displayed during the JA New York Show at Jewelers of America's booth and there is the potential for thousands of show attendees to view your work.
The 2017 entry period will open on January 23, 2017. Interested Jewelers of America Retail Members and their staff can enter via online or PDF form.  Entries are selected in the order they are received, up to a maximum of 125 entries.

Regional Jewelry Association Winners

If your piece has won first place in a design competition sponsored by an eligible regional jewelry association, it receives automatic entry into The CASE Awards (entry fee: $50). The individual entrant must meet all eligibility and procedural requirements outlined in the CASE Award guidelines.

At-Large Entries

Members of Jewelers of America who do not participate in regional jewelry association design competitions, may submit “at-large” entries (entry fee: $75.00). At-large entries will be accepted in the order entry forms are received, after any eligible state and regional jewelry association competition winners. 
  • Jewelry to $2,000 retail value
  • Jewelry $2,001 to $5,000 retail value
  • Jewelry $5,001 to $10,000 retail value
  • Jewelry over $10,000 retail value

Jewelers of America will award a maximum of 5 CASE Awards: First-Place CASE Awards in the four competition categories and a "People's Choice" award selected by consumer votes via an online vote.
Updated CASE Award Guidelines will be available here on January 23, 2017.

Individuals submitting pieces must be employed in a JA Retail Member jewelry store prior to the final submission deadline. Only one entry per category per designer is permitted. 

Jewelers of America reserves the right to re-assign an entrant’s selected design category if another category is deemed more appropriate based on the characteristics of the piece submitted.
  • Prizes: $500 cash prize for first-place winners of the four jewelry categories; $500 worth of Facebook advertising for the winner of the "People's Choice" CASE Award
  • A customized CASE Awards trophy from Jewelers of America
  • Professional, high-resolution images of the winning piece, for use in store marketing and promotion
  • Major promotion in national and local press, featuring photos and descriptions of winning pieces
  • Promotion at Jewelers of America’s website, www.jewelers.org
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