July 20, 2016
We surveyed the experts speaking at the JA New York Show during Jewelers of America's Education Program on July 24-25, to get their advice on how jewelers can and should optimize their businesses. Their tips cover sales, marketing and the importance of establishing a web strategy. Learn what jewelry companies should start doing today and the best areas to invest in to improve your business. Here’s the breakdown.


Sell Color & Custom

Jewelers of America's two-day education program includes speakers with expertise in sales and jewelry product categories, presenting in sessions on boosting margins, colored gemstones and the new bridal landscape among other topics. See the full schedule here >

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July 19, 2016
jewelers mutual band together

Jewelers Mutual Insurance Company is asking the jewelry industry to help decide how it spends a record-breaking $2 million it will donate as part of its “Band Together” campaign to three important causes this summer: health, home and hunger. You can vote online for your nonprofit of choice through July 31 at JewelersMutual.com/BandTogether.
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May 17, 2016
smash-crime-600x300Use these 7 tips to keep your store safe from smash-and-grab crime.
Smash-and-grab robberies usually catch the eyes of mainstream media outlets because of their brazen and extreme nature. You’ve probably noticed that a lot of jewelry crimes making headlines today revolve around smash-and-grabs. Jewelers Mutual offers seven tips for jewelry stores to discourage smash-and-grab crime.
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April 21, 2016
For the past seven years, silver has consistently lead all other jewelry categories in delivering margin, driving sales and providing opportunity for future growth, according to a recent retail survey. Once again, The Silver Institute/Silver Promotion Service partnered with National Jeweler and Jewelers of America to field a market research study of jewelry retailers in the United States. The results of the 2015 survey show that silver continues to be an increasingly important category for jewelry retailers.
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March 17, 2016
tradeshow-buyers-600x300
Trade shows can be exhilarating, but it’s not just jewelers and jewelry lovers that get excited. Criminals mark their calendars for these action-packed events too.

With such vast quantities of high-value merchandise all in one place, criminals are naturally drawn to what could potentially be the heist of their careers. Thankfully, most trade shows are highly secured within their exhibition space. The risk of your safety being compromised may be relatively low during the show, but it’s much higher before and after.
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January 18, 2016
criminal-computerAs a jewelry business, security is of utmost important to protecting your inventory and staff. One important security step is to put procedures in place to recognize casing behaviors of criminals at your business and practicing them often. In today's digital world, you must consider the fact that criminals can now case by surfing the web. 
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September 16, 2015

We got to sit in on a seminar for Etsy sellers presented by designer and social media maven Molly Clarke, of The Ring Liaison and Rock That Gem, and learned some secret -- and simple -- tricks of Instagram to set your brand apart. As Molly pointed out, Instagram is a positive community focused on creating and sharing with others, so don't be shy get started building your brand presence. Here are 7 tips for succeeding with Instagram:

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September 1, 2015
We share how to tell your brand's story and reach millennial customers. During the presentation "Understanding the Millennial Culture," Ben Smithee, a digital marketing expert who specializes in the millennial consumer, kept coming back to the importance of "the story" to younger consumers. "You need a story," he addressed the packed room of jewelry professionals. "That's why Pandora won. It's not a magical product, it lets people tell their story."
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August 31, 2015

"The way you tell an industry needs disruption is everything looks the same. The truth is: how much difference is there from one jewelry store to the next?" Sobering words from Ben Smithee, a digital marketing expert, during his keynote presentation at the JA New York Show on Monday, July 28.

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August 10, 2015
Here is our quick guide to the social media strategies for Facebook that jewelers should use to grow followers. It’s no longer a question of if your jewelry business needs an online presence, the question for many jewelers, jewelry designers and jewelry marketing professionals is: how? For those of you starting out promoting your jewelry brand on Facebook or wanting to take your social engagement to the next level, read on for Facebook marketing tips from WR Cobb Online, a jewelry industry leader in web development and marketing.
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