Sell Color & Custom
Jewelers of America's two-day education program includes speakers with expertise in sales and jewelry product categories, presenting in sessions on boosting margins, colored gemstones and the new bridal landscape among other topics. See the full schedule here >
Jewelers Mutual Insurance Company is asking the jewelry industry to help decide how it spends a record-breaking $2 million it will donate as part of its “Band Together” campaign to three important causes this summer: health, home and hunger. You can vote online for your nonprofit of choice through July 31 at JewelersMutual.com/BandTogether.
Smash-and-grab robberies usually catch the eyes of mainstream media outlets because of their brazen and extreme nature. You’ve probably noticed that a lot of jewelry crimes making headlines today revolve around smash-and-grabs. Jewelers Mutual offers seven tips for jewelry stores to discourage smash-and-grab crime.
Trade shows can be exhilarating, but it’s not just jewelers and jewelry lovers that get excited. Criminals mark their calendars for these action-packed events too.
With such vast quantities of high-value merchandise all in one place, criminals are naturally drawn to what could potentially be the heist of their careers. Thankfully, most trade shows are highly secured within their exhibition space. The risk of your safety being compromised may be relatively low during the show, but it’s much higher before and after.
We got to sit in on a seminar for Etsy sellers presented by designer and social media maven Molly Clarke, of The Ring Liaison and Rock That Gem, and learned some secret -- and simple -- tricks of Instagram to set your brand apart. As Molly pointed out, Instagram is a positive community focused on creating and sharing with others, so don't be shy get started building your brand presence. Here are 7 tips for succeeding with Instagram:
"The way you tell an industry needs disruption is everything looks the same. The truth is: how much difference is there from one jewelry store to the next?" Sobering words from Ben Smithee, a digital marketing expert, during his keynote presentation at the JA New York Show on Monday, July 28.