Robberies caught on surveillance often show criminals rushing into a store without anything stopping them. Some jewelers opt to install a door system for added security. Jewelers Mutual Insurance Company explains the differences between two of the most common -- a door buzzer vs mantrap.
With the holidays quickly approaching, it’s the perfect time to review, revise and refresh your and your staff’s sales techniques. Let’s face it, you have stocked up with the latest merchandise, increased your advertising, mailed and posted news about your store, but the key to a successful holiday season is a trained professional sales team. These are not new sales concepts, just reminders from the Silver Promotion Service of the key retail selling principles with the added value of the benefits of sterling silver jewelry!
Holiday sales are critical to the success of retail jewelry businesses. Jewelry stores are handling an influx of customers, ready to purchase the perfect gift to put under the tree. With all the excitement of the holidays, the increased sales and increased foot traffic, now is definitely not the time to let your focus on in-store security falter. Jewelers Mutual Insurance Company provided three tips to Jewelers of America that will protect your jewelry store from holiday crime.
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Jewelers of America's two-day education program includes speakers with expertise in sales and jewelry product categories, presenting in sessions on boosting margins, colored gemstones and the new bridal landscape among other topics. See the full schedule here >
Jewelers Mutual Insurance Company is asking the jewelry industry to help decide how it spends a record-breaking $2 million it will donate as part of its “Band Together” campaign to three important causes this summer: health, home and hunger. You can vote online for your nonprofit of choice through July 31 at JewelersMutual.com/BandTogether.
Smash-and-grab robberies usually catch the eyes of mainstream media outlets because of their brazen and extreme nature. You’ve probably noticed that a lot of jewelry crimes making headlines today revolve around smash-and-grabs. Jewelers Mutual offers seven tips for jewelry stores to discourage smash-and-grab crime.