MARKETING RESOURCES

Effective marketing does not have to be expensive. Jewelers of America has developed free, or low-cost, promotional materials and public relations services for every aspect of your marketing needs. Use our materials to attract consumers through advertising and media outreach, impress them in your store, and promote your company at community events.


IN-STORE MARKETING MATERIALS

Attract customers and promote your reputation as a professional jeweler with our product knowledge brochures, countertop displays and JA branding material.

PR & MARKETING MATERIALS

Promote your store with customizable ad templates, postcards and press release templates. Plus, use the JIC Public Relations Handbook as a guide.

WEB & E-COMMERCE SOLUTIONS

Compete with the Internet retailers with discounts on e-commerce, mobile and web solutions from W.R. COBB Online.

SOCIAL MEDIA Marketing

Get better brand exposure on Facebook and Twitter with discounted packages on a social media marketing tool from Likeable Local designed just for jewelers!

Jewelry Trends Reports

Use our seasonal Jewelry Trends Reports to determine the jewelry product and styles to showcase for each coming season.

Consumer CONTESTS

Participate in Jewelry Information Center's consumer contests and gain greater customer interaction, increase sales and win prizes for you and your staff!

THE TIARA PROGRAM

Reach new customers by using the JA Tiara Program to spotlight your company at local community events, like pageants or homecomings.

WEATHER INSURANCE

Feel confident when offering weather-related sales promotions, Jewelers of America Members receive a 10% discount on weather and promotion insurance.

Design Competition

The annual Jewelers of America retail design competition gives national recognition to independent jewelers and their talented staff.

JA 100 CLUB

JA member stores that have been in business 100 years or longer can join this prestigious club and promote their business' heritage and longevity.

JEWELRY INFORMATION CENTER

Jewelers of America members benefit from the jewelry marketing expertise of Jewelry Information Center (JIC), our consumer education arm. Since 1946, JIC has been an industry authority on the promotion of fine jewelry and watches.

JIC promotes JA Supplier Members jewelry through its consumer education website, www.JIC.org; its social media network; and via TV and print editorial coverage.
JIC also drives consumers to JA Retail Member stores through its message of shopping with a reputable, JA jeweler.