May 11, 2021
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Partnership with AM Best A+ rated Glencar Insurance Company expands BriteCo’s innovative omnichannel strategy.

Evanston IL - MAY 11, 2021 BriteCo jewelry insurance ( announced today a new program that offers U.S. consumers superior rates, faster coverage and a monthly pay option for insuring fine jewelry and watches. BriteCo’s innovative insurance offering is backed by Glencar Insurance Company, an A+ carrier with the highest financial strength rating determined by AM Best.

For consumers looking to insure fine jewelry such as an engagement ring and wedding band, BriteCo provides a fast, easy and affordable way to get an instant quote for replacement jewelry insurance from their desktop, tablet, or smartphone in 60 seconds or less at By providing basic information, answering five questions, and selecting payment options, a customer can be fully insured worldwide for loss, theft, damage, or disappearance in under two minutes.

With policies available as low as $5 per month and licensed in all 50 states plus DC, BriteCo jewelry insurance customers get:
  • Full replacement coverage at 125% of appraised value
  • No deductibles on standard policies
  • Additional person insured at no extra cost
  • Preventative maintenance coverage
  • Option to pay monthly by credit or debit card, with a 5% discount if premiums are paid annually.
“We’ve taken what has been a time consuming, often confusing process in the past,” according to BriteCo founder and CEO Dustin Lemick, “and made it as easy and frictionless as possible for anyone to get the peace of mind knowing their precious jewelry items are fully insured.”

For retail jewelers, BriteCo offers a free, cloud-based software service that streamlines the appraisal process saving the jeweler time and money. Once an appraisal is finalized, their customers automatically receive a no obligation jewelry insurance quote via text or email directly from BriteCo---letting their customers get insurance coverage in a minute or less at the point of sale.

For qualified jewelers with an ecommerce website using Shopify or WooCommerce, BriteCo provides a free custom shopping cart quote integration that enables customers to get an instant jewelry insurance quote when they checkout for their online purchases.

"As a leading jewelry insurance provider," Lemick concluded, “BriteCo continues to innovate across all retail channels to give buyers faster, easier and more affordable options for protecting their most valuable possessions.”

Retail jewelers wanting to learn more about BriteCo’s free appraisal system, ShopifyApp and Woocommerce App can contact BriteCo at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit

About BriteCo
Established in 2017 by a third-generation retail jeweler, BriteCo is a leading, U.S.-based insurance technology company obsessed with revolutionizing the jewelry appraisal and insurance industry. First to introduce a free streamlined, cloud-based jewelry appraisal platform supporting thousands of independent retail jewelers across the United States, BriteCo continues to innovate by democratizing the process of buying A+ rated jewelry insurance for consumers with an easy-to-use online application and affordable subscription-like monthly payment option.For further information, please contact:
John Ortbal
E. This email address is being protected from spambots. You need JavaScript enabled to view it.
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