December 9, 2016
Jewelers of America Members benefit from the marketing campaigns to both consumer and trade audiences by JA’s skilled PR and marketing professionals. In 2016, we bested goals (nearly 10,000 consumer media placements!) and showcased JA Members to more people than ever before. Here are highlights of how we promoted JA Members in 2016.
February 17, 2016
Pantone, the worldwide color authority, recently announced their Fashion Color Report for Fall 2016. Pantone bi-annually highlights the ten shades that will be prominent in next season's fashion, beauty and interior design worlds, and coincides with the start of New York Fashion Week. Last season's color palette was anchored by people's desire to unwind and disconnect from technology every once in a while. This feeling resonates in the Fall 2016 Color Report, which Pantone states is inspired by "the desire for tranquility, strength and optimism." 
January 19, 2016
One of the biggest gemstone shopping weeks takes place the first week of February in Tucson, AZ. Jewelers of America's trend experts selected the five hottest gemstone choices, based on the 2016 Pantone color palette. Use this guide to get the best at the Tucson Gem Shows. 
October 5, 2015

Across the nation, most Americans are weather-weary, whether they are trapped in a polar vortex, covered in mud slides or surrounded by snow. But there can be an upside to all this weather for jewelry retailers who use it in creative weather-related promotions that drive traffic to their stores

September 10, 2015
Pantone, the worldwide color authority, recently announced their Fashion Color Report for Spring 2016. Designed to coincide with the start of New York Fashion Week, Pantone bi-annually highlights the ten shades that will be prominent in next season's fashion, beauty and interior design worlds.
August 17, 2015

On February 11, JA offered a free webinar hosted by our social media marketing partner, Likeable Jewelers, that covered eight strategies that help jewelers "sell without selling" on social media. There are many great takeaways from the presentation, we've highlighted a few here and included the presentation slides below. Make sure you don't miss the next webinar!

August 10, 2015
Independent jewelry stores and jewelry designers and small business owners are often wondering how to generate publicity for their jewelry brand without high cost or hiring an agency. The secret to creating publicity for your brand is to create news around your business. Publicity is the art of creating news, so in order to gain media coverage, the information you present must be newsworthy.


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