Webinar Series

Webinar: Holiday Sales Boot Camp

October 25, 2018

The 2018 selling season is here: are you and your staff ready? Attend this pre-holiday webinar, presented by DCA, to get your business in shape. Sales training expert Kate Peterson, of Performance Concepts, will offer tips to maximize your success over the next two months and beyond. She’ll share insights on the importance of a well-trained staff, the key holiday trends, consumer expectations and "can’t miss" sales strategies.

Thursday, October 25, 2018, 2:00PM EDT 
With Kate Peterson, President & CEO of Performance Concepts, and Terry Chandler, President & CEO of DCA

Webinar: Key Changes to the FTC Jewelry Guides

October 3, 2018

JA Members shouldn't miss this timely webinar led by the legal experts from the Jewelers Vigilance Committee that will cover the recent changes to the FTC Jewelry Guides and how they can impact your business and how you market and describe jewelry products.

On July 24, 2018, the Federal Trade Commission released the final revision to its Guides for the Jewelry, Precious Metals, and Pewter Industries, otherwise known as the “Jewelry Guides.” There are some significant changes in these revised guides that impact most parts of the trade.

The Jewelers Vigilance Committee exists to translate legal compliance issues for the jewelry trade. With a lot of misinformation already circulating about the changes, JVC's CEO/President Tiffany Stevens & Senior Counsel Sara Yood will share accurate information to help jewelers understand the real impact of these important changes on their businesses.

Wednesday, October 3, 2018, 2:00PM EDT 
With Tiffany Stevens, CEO & President of JVC, and Sara Yood, Senior Council of JVC

Webinar: How to Invest Wisely in Digital Marketing

September 27, 2018

In order for jewelry businesses to survive and effectively serve modern consumers, you need a sound digital marketing strategy. But where do you find the time and money? Attend this webinar and get tips from Emmanuel Raheb, CEO of Smart Age Solutions, on how to successfully build the digital side of your business, from hiring the right individual or agency to setting long- and short-term goals.

Thursday, September 27, 2018, 2:00PM EDT 
With Emmanuel Raheb, CEO of Smart Age Solutions
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