Webinar Series

Check here regularly for our Webinar Series schedule, webinar topics are added each month. Topics cover better business solutions, strategies for jewelry marketing and management and updates on the latest member benefits.

Miss a live webinar? JA Members can access the recordings here. Login is required.

Digital Academy | Growing Stronger Online - The Jewelry Ecommerce Era

January 28, 2021
While retail jewelry stores were down this holiday season, online jewelry sales increased 46 percent compared to the previous year. This is the jewelry ecommerce era, and jewelers and brands need to adapt their marketing, sales and operations to capture the opportunity. In this webinar, Igor Nusinovich, a global jewelry ecommerce expert, will share practical tips on how to improve your website selling and your online presence, so your jewelry brand will shine online in 2021!

Thursday, January 28, 2021, 2:00PM EST
With Igor Nusinovich, CEO of Valigara Online Jewelry Manager


Digital Academy | The Best Social Media Selling Tactics for Jewelers

February 4, 2021
Learn the most effective tips for selling through social media channels, as experts from GemFind share the steps needed to get you up and running. The session will also help you look at social media from a different lens, utilizing quality traffic and email lists to create the most effective strategy for selling more jewelry.

Thursday, February 4, 2021, 2:00PM EST
With Alex Fetanat, Founder & CEO, and Anthony Arechiga, VP of Sales & Marketing, at GemFind Digital Solutions

Webinar | Tax Planning for 2021 and Beyond

February 11, 2021
Hear from experts at CliftonLarsonAllen, who will provide information on the latest developments in tax law. The session will focus on issues most likely to impact Jewelers of America members, including the latest changes to COVID-19 small business relief programs/tax breaks and the ongoing collection of state-level sales tax for remote purchases. Attendees will be educated on how the changing landscape affects their business and opportunities to minimize overall tax burden.

Thursday, February 11, 2021, 2:00PM EST
With Chuck Taylor, Principal, and Sarah Evans, Director, at CliftonLarsonAllen, LLP


Digital Academy | Amazon 101: Sell Successfully on Amazon and Other 3P Marketplaces

February 18, 2021
In this presentation, two partners from 21C Jewelry Solutions' e-commerce division -- Kristin Cherry Jackson and Rosemary Mazza -- will look at what it takes for a jeweler to succeed on Amazon and other 3P (third-party Marketplace) websites. While the focus was once squarely on jewelers growing their own websites, the opportunities for e-commerce on third-party platforms has grown significantly. Kristin and Rosemary will offer insight on how to expand your business on these channels with a particular emphasis on Amazon, fast becoming the largest internet jewelry retailer with an anticipated $1B in jewelry sales in 2021. In this webinar, you'll learn the differences between these channels, and how jewelry merchants can make the most of the Amazon and 3P opportunity.

Thursday, February 18, 2021, 11:00AM EST
With Kristin Cherry Jackson and Rosemary Mazza, Managing Partners at 21C Jewelry Solutions


Digital Academy | From Social Media to Sale – Generate a Steady Flow of Loyal Customers

March 18, 2021
Find out how local, independent jewelers are using social media to generate confirmed private appointments to purchase engagement & anniversary rings and other fine jewelry through advertising. Rather than one-off sales, they become customers for life with the same average lifetime value jewelers have come to expect from traditional advertising.

Thursday, March 18, 2021, 2:00PM EST
With Andre' Savoie, Owner of High Level Thinkers 
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