Webinar Series

The majority of jewelry customers buy based on emotion, not logic. They decide to buy because it “feels right,” then they use logic to justify the decision. Attend this webinar and “storyselling” expert Pat Henneberry, VP of Global Learning & Development at Hearts On Fire® and Founder of The Jewelry Coach, will share the benefits of using emotion instead of the old-school jewelry sales methods to close sales.

• Learn how “storyselling” is one of the most underutilized tools at the counter and how you can leverage your story.
• Learn how to keep your customer in the emotion and stop straying to the dark side of the 4C’s or logic based selling.
• The better you are at making an emotional connection between the customer and the product and telling a story, the easier you'll find it to close your sales.