March 31, 2021

New York, NY – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced that the 19th annual GEM Awards and the third annual Jewelers of America National Convention will be held virtually in 2021. GEM Awards, the industry’s premier awards gala that honors individuals and brands whose work raises the visibility and status of fine jewelry and watches, will take place virtually on Thursday, July 15, 2021. The JA Virtual National Convention, an education-focused executive forum open to Jewelers of America members and their staff, will take place on July 19 and 20, 2021.  

“We have been carefully evaluating COVID-19 and while it was not an easy decision, our Board and committees have decided that hosting the National Convention and GEM Awards virtually is in the best interest of our attendees and staff,” says David J. Bonaparte, JA President & CEO. “We are hard at work producing two incredible virtual events that the entire industry will now have front row seats for. We hope you will all join us, from the comfort of your homes and businesses, to celebrate, network and learn."

The 19th annual GEM Awards will celebrate the achievements of honorees in several categories and the virtual ceremony will capture the same level of excitement and glamour that attendees have come to expect from GEM Awards. GEM Awards will return in person for the 20th annual GEM Awards on Friday, January 14, 2022 at Cipriani 42nd Street in New York City.

The Jewelers of America Virtual National Convention will feature high energy keynotes, information-rich breakout presentations, interactive networking opportunities and more. The success of the 2020 Virtual National Convention has provided a launch pad for JA to create a user-friendly, engaging National Convention that will bring members “together” from across the country, without having to take extra time out of the office to travel.

GEM Awards and the Jewelers of America Virtual National Convention will be free to attend. For the National Convention, all attendees must be employed by an active member of Jewelers of America. Non-members can take advantage of limited time membership offers to gain access to the Virtual National Convention.

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