Jewelers of America requires its members – jewelry retailers and suppliers across the jewelry supply chain – to commit annually to the following professional practices for their day-to-day business operations as a condition of membership. This commitment to high ethical practices ensures that you can shop with confidence for jewelry to celebrate life’s treasured moments.

The following Code of Professional Practices establishes the standards our members enthusiastically endorse in theory and practice. This Code is consistent with the principles of the Responsible Jewellery Council, which Jewelers of America cofounded in 2005. 

Ethical Practices 

  • We will conform to all applicable law in the jurisdictions where we operate.
  • We will conduct our business with honesty, sincerity, truthfulness, integrity and transparency.
  • We will not engage in bribery and/or corruption. We will work to protect the industry and our clients against fraud, misrepresentation and unethical business practices.
  • We will not tolerate money laundering and/or financing of terrorism. If applicable to our business, we will have an anti-money laundering (AML) program in place to fully comply with the USA Patriot Act.
  • We will make every effort to ensure that we do not deal in the flow of conflict diamonds. We will fully comply with the Kimberley Process Certification Scheme and the World Diamond Council System of Warranties.
  • We will fully and accurately disclose the material characteristics of the products and merchandise we sell.
  • We will take reasonable measures to ensure the physical integrity and security of product shipments.
  • We will respect commercial confidentiality and the data privacy of our employees, business partners and customers.
  • We will strive to continuously improve our professionalism and expertise, as individuals and as a company.

Social & Human Rights Practices 

  • We will respect the fundamental human rights of all our employees, business partners and customers.
  • We will conform to all applicable laws related to labor practices with regard to workers’ rights and protections.
  • We are committed to high standards of health and safety in our business.
  • We will not discriminate against employees in accordance with applicable law.
  • We will prohibit the use of degrading treatment, harassment, abuse, coercion or intimidation in any form in our business.
  • We will adhere to all applicable laws related to working hours and compensation.
  • We will strive to be good citizens and contribute to the communities in which we do business.
  • We will recognize and respect the rights of all indigenous peoples, and the value of their traditional, cultural and social heritage.

Environmental Practices 

  • We will strive to conduct our business in an environmentally responsible manner.
  • We will strive to manage our environmental footprint by eliminating or minimizing negative environmental impacts.
  • We will strive to ensure the efficiency of our business operations by managing our use of resources and energy.


More than a century ago, in 1906, Jewelers of America was founded by jewelers for jewelers, with a desire to advance the professionalism and ethics of the jewelry industry. Today, we continue that mission and Jewelers of America members stand as the most trustworthy, informed and professional jewelry businesses within United States.

Trust Jewelers of America's large network of jewelry businesses to find jewelry to mark life’s most celebrated moments. Each year, Jewelers of America members sign an annual Code of Professional Practices, so you can be confident you are shopping at the finest jewelry stores with the most trusted business practices. Read the Code >

Jewelers of America members are your trusted, local jewelers. Many have been serving their communities and celebrating their clients' milestones with fine jewelry for more than 100 years. You’ll find members of Jewelers of America at more than 8,000 jewelry stores across the country. Find a JA Jeweler near you >

Jewelers of America represents companies from all areas of the jewelry supply chain. Our members include independent jewelry stores, jewelry retail chains, jewelry manufacturers and suppliers, jewelry designers and brands, and service providers to the jewelry industry. See the companies represented in Jewelers of America Board of Directors >

When you buy a dazzling piece of fine jewelry, you are making an important purchase. For all your significant jewelry purchases, trust a Jewelers of America Member jeweler, because they are:

  • Your Ultimate Source for Fine Jewelry
  • Professional & Trustworthy
  • Jewelry Experts

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