MARKETING RESOURCES
Effective marketing does not have to be expensive. Through Jewelry Information Center, Jewelers of America's consumer education arm, JA supplier members receive exclusive marketing opportunities that will build their brand. For a complete promotional campaign, Jewelers of America offers services to attract buyers through media outreach and to promote your company at special events or online.
MEDIA OUTREACH OPPORTUNITIES
Submit your jewelry for placement in special JIC TV, print and radio promotions. Opportunities updated regularly!
Jewelry Trends Reports
Use our seasonal Jewelry Trends Reports to determine the jewelry product and styles to showcase for each coming season.
JA BRANDING MATERIALS
Use JA branding materials to attract customers and promote your reputation as a professional in the jewelry industry.
PR GUIDEs AND TEMPLATES
Create your own public relations campaign with the JIC Public Relations Handbook and our press release templates.
JEWELRY INFORMATION CENTER
- Jewelers of America members benefit from the expertise of Jewelry Information Center (JIC), our consumer education arm. Since 1946, JIC has been an industry authority on the promotion of fine jewelry and watches.
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- Through its spokeswomen Amanda Gizzi and Helena Krodel, JIC works aggressively to increase jewelry demand through media outreach in print, radio and television.
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- JA Promotional Resources were developed by the public relations and marketing specialists at JIC.
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- To see JIC’s consumer website, visit www.JIC.org.