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JIC’S ULTIMATE PROPOSAL CONTEST
Jewelers of America and Jewelry Information Center (JIC) would like to thank the participating retail jewelers of the 2010 Ultimate Proposal Contest. Thousands of stories were submitted and narrowed down to the Top 10.
To see the top 10 proposal stories and find out who won, visit www.jic.org/proposalcontest. JIC’s Ultimate Proposal Contest reminded consumers of the power of fine jewelry to capture life's most precious engagement and wedding moments. Participating retail jewelers had great success using the contest to reconnect with their engagement and wedding jewelry customers and increasing customer loyalty.
ABOUT THE CONTEST
The Ultimate Proposal Contest, launched February 15th, provided Jewelers of America Retail Members with an opportunity to effectively maintain customer relationships after the all-important engagement ring purchase. By encouraging customers to share their proposal story, and reminding them to come back for the wedding band purchase, participating retailers leveraged JIC’s national contest to generate sales while developing life-long customers.
MARKETING BENEFITS
Retailers that participated in the contest received:
- National media exposure
- National consumer visibility
- An opportunity for one customer to win an incredible prize package, including a getaway in Greece and fabulous platinum jewelry.
- A digital kit of high-value, simple-to-use promotional materials including:
- Email template
- Counter card
- Postcard/Bag stuffer
- Digital logo and link for contest promotion on your company website and social media platforms
- Inclusion in marketing materials and promotion on participating sponsor websites such as:
- Listing as a participating retailer on the wedding website, www.OneWed.com.
- Retailer who referred the winning story: A beverage center, courtesy of GE Money (Valued at $1,000), and an executive wine set, courtesy of Jewelers Mutual Insurance Company.
- Sales Associate with most story referrals: A Sony Flat Screen LCD TV (courtesy of GE Money)
- Top 10 sales associates who referred the most customers to enter proposal stories: Macy’s gift cards (courtesy of Platinum Guild International, USA).
