CONSUMER EDUCATION BROCHURES

Highlight your staff’s jewelry product knowledge, while inspiring confidence in your customers, with Jewelers of America consumer education brochures — available to both members and non-members. The brochures include informative facts about a variety of jewelry topics and gemstones.

The brochures have a variety of uses: as a helpful education tool for sales associates, a marketing brochure for browsing customers or a valuable “bag stuffer” included with a purchase. Order yours today!
 
"What You Should Know About ..." Brochures
Gemstone Leaflets
Brochure Display Case

"What You Should Know About ..." Brochures

Jewelers of America's popular "What You Should Know About..." brochures introduce consumers to jewelry terminology, concepts and history. They include helpful shopping tips and answer frequently asked questions. Each brochure stresses the importance of shopping at a professional, trustworthy jewelry store, especially JA members.

Available Brochures

• Bargains and Discounts
• Birthstones
• Buying a Diamond
• Care and Cleaning
• Choosing a JA Jewelry Professional
• Colored Gemstones
• Cultured Pearls
• Karat Gold Jewelry
• Platinum Jewelry
• Selecting Real Jewelry
• White Jewelry Metals

 
Gemstone Leaflets

	Jewelers of America's Gemstone Leaflets demystify the often complex world of gemstones, helping your customers feel comfortable with their gemstone jewelry purchases. Each explains enhancement and treatment techniques and offers advice on care and cleaning. The front of each leaflet has a beautiful color gemstone photograph, while the back clearly describes its properties.

Available Leaflets

• Amber
• Amethyst
• Aquamarine
• Citrine
• Cultured Pearls
• Emerald
• Garnet
• Opal
• Ruby
• Sapphire
• Spinel
• Tanzanite
• Tourmaline

Brochure Display Case
The JA Consumer Information Center is an 8- or 15-pocket Lucite counter display designed to prominently display various brochures.