CONSUMER EDUCATION BROCHURES

Highlight your staff’s jewelry product knowledge, while inspiring confidence in your customers, with Jewelers of America newly redesigned consumer education brochures. Both sets of brochures provide product information for jewelry consumers on a variety of popular jewelry topics and gemstones. The new brochures are available only to Jewelers of America members, as they emphasize the importance of shopping at a professional, trustworthy jewelry retailer – a JA-Member store.

The brochures have a variety of uses: as a helpful education tool for sales associates, a marketing brochure for browsing customers or a valuable “bag stuffer” included with a purchase. Order yours today!
 
"What You Should Know About ..." Brochures
Gemstone Leaflets

"What You Should Know About ..." Brochures
Jewelers of America's popular "What You Should Know About..." brochures introduce consumers to jewelry terminology, concepts and history. They include helpful shopping tips and answer frequently asked questions. Each brochure stresses the importance of shopping at Jewelers of America members, who are professional and trustworthy.

Cleaning & Protecting Fine Jewelry	Colored Gemstones & Birthstones	Diamonds
Fine Jewelry Metals	Fine Watches

 
Gemstone Leaflets
Jewelers of America's Gemstone Leaflets demystify the often complex world of gemstones, and were developed in partnership with the Gemological Institute of America, the world’s foremost authority on gemology. Each explains enhancement and treatment techniques and offers advice on care and cleaning --  making your customers feel even more comfortable with their gemstone jewelry purchases. The front of each leaflet has a beautiful color gemstone photograph, while the back clearly describes its properties.

Amethyst	Aquamarine	Citrine
Cultured Pearl	Emerald	Garnet
Opal	Peridot	Ruby
Sapphire	Spinel	Tanzanite
Topaz	Tourmaline