COUNTER INTELLIGENCE

Jewelers of America’s Counter Intelligence program is an exciting course on some of the most important and complex issues in the jewelry industry today. Use this training program to learn how to positively discuss ethical and legal jewelry subjects — such as enhancement disclosure, lab reports and synthetic gem materials — in a way that reinforces consumer confidence.

THE RIGHT INFORMATION AT THE RIGHT TIME

• Learn how build consumer trust in your store, by naturally communicating ethical and legal jewelry topics during the sales presentation.
• Discover the best way to handle FTC guidelines — in the areas of enhancement disclosure, synthetic gemstones, lab reports and more.
• Designed for self-study, so staff and managers can learn and train at their own pace.
• Interactive DVD includes role-play examples that reinforce the appropriate sales skills.

DESIGNED FOR

• Retail jewelry professionals — including sales associates, managers, owners, and marketing and communication executives.

TOPICS COVERED
Five, interactive modules cover the following:

• What It Means to Be a Jewelry Sales Professional
• Communicating Gemstone and Cultured Pearl Enhancement Information
• The Facts about Quality Marks and Trademarks
• Understanding Laboratory Quality Reports and Jewelry Appraisals
• Discussing Synthetic and Imitation Gem Materials with Your Customers

MATERIALS
The comprehensive, self-study course is a multi-media program:

• DVD training video (each module runs 45 to 75 minutes in length)
• Five-module activity handbook, organized in a hard-bound binder
• Facilitator handbook to aid in staff training