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HOW TO CREATE NEWS
This excerpt from Jewelry Information Center's Public Relations Handbook reveals the elements of generating news for your brand and getting noticed by the press
THE POWER OF BRANDING
This white paper reveals how to use the power of branding to indelibly print your unique brand image in the mind of the consumer through marketing and performance consistency.
JA's In-House Product Knowledge Expert
- As a Jewelers of America member, you benefit from the jewelry education resources developed by JA Director of Member Services David Peters.
Peters authored the informative articles in the Educational Resource Library, a free benefit for your store staff.
Peters holds a master of science in education and educational technology from Pepperdine University. He is a Graduate Gemologist (GIA) and a Certified Gemologist (AGS), and has more than 16 years of experience in the retail jewelry industry. Prior to his work at Jewelers of America, Peters spent seven years as an instructor at GIA.