SELLING COLORED GEMSTONES
Gemstones
HOW TO SELL COLORED GEMSTONE JEWELRY
When selling colored gemstones to your customers, explain the value factors that make each gemstone unique.
SELLING GEMSTONE JEWELRY: OPAL VARIETIES
In order to provide jewelry customers with the best service, jewelry sales associates should understand the basic factors that influence opal value.
SELLING GEMSTONE JEWELRY: SPINEL VARIETIES
Jewelry sales professionals can use this information about both natural and man-made spinels to help educate their customers on the beauty of spinel jewelry.
SELLING GEMSTONE JEWELRY: BOWTIE EFFECT
A “bowtie” is an optical effect seen as a dark area stretching across the width of the middle of the table on many fancy-cut diamonds or gemstones.
JEWELRY SALES TERMINOLOGY: “Precious” & “Semi-Precious”
Many people are confused about the terms “precious” and “semi-precious.” In truth, these terms have more to do with archaic import/export tariff definitions than they do with gemstone quality or value.
GEMSTONE JEWELRY TERMINOLOGY: EXPLAINING TRADE NAMES
Jewelry sales professionals should use this article to help to inform jewelry customers about the history and tradition of gemstone trade names.
JA's In-House Product Knowledge Expert
- As a Jewelers of America member, you benefit from the jewelry education resources developed by JA Director of Member Services David Peters.
Peters authored the informative articles in the Educational Resource Library, a free benefit for your store staff.
Peters holds a master of science in education and educational technology from Pepperdine University. He is a Graduate Gemologist (GIA) and a Certified Gemologist (AGS), and has more than 16 years of experience in the retail jewelry industry. Prior to his work at Jewelers of America, Peters spent seven years as an instructor at GIA.