In partnership with Jewelry Information Center, JA members can now take advantage of The Marketing Resource Connection, a new line of services designed to help retailers reach more customers with the help of strategic marketing, public relations, and advertising programs.
Click here for more information.
The ads highlight four product categories (diamonds, fine watches, gold, and pearls). Each ad piques consumer interest by including an interesting fact or tip about the product, while connecting the store to JA, as a company that is trustworthy and professional.
All that is needed is the store's name and logo, for which there is space on the bottom of each ad. The only outlay will be the cost of placement in whichever local newspapers or magazines the ads run.