In partnership with Jewelry Information Center, JA members can now take advantage of The Marketing Resource Connection, a new line of services designed to help retailers reach more customers with the help of strategic marketing, public relations, and advertising programs.

Click here for more information.

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JA postcards are ideal for direct mail campaigns, streamliningjewelers' marketing efforts. The postcards allow JA members to reach current and potential customers through the mail.

There are four different designs of postcards, each highlighting a product category — diamonds, gold, pearls, and fine watches. The postcards help generate interest in the product categories, and persuade consumers to ask jewelers questions about the products.

Each postcard identifies JA jewelers as members of JA’s national organization, emphasizes the importance of going to a professional JA jeweler, and encourages consumers to shop with confidence from their local JA jeweler.

The first 800 postcards (200 for each product category) are free. Additional postcards can be ordered in multiples of 100 for $10.00 per 100.

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To help save JA members the expense of designing and producing their own advertising, JA offers black and white advertising slicks, which can be downloaded for free.

The ads highlight four product categories (diamonds, fine watches, gold, and pearls). Each ad piques consumer interest by including an interesting fact or tip about the product, while connecting the store to JA, as a company that is trustworthy and professional.

All that is needed is the store's name and logo, for which there is space on the bottom of each ad. The only outlay will be the cost of placement in whichever local newspapers or magazines the ads run.

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