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New Exclusive Member Benefit!
Improving your product knowledge and sales performance has never been easier, now that JA offers high-quality education programs on the Web. The following online courses are available online 24/7.
Click here to log into the J-Biz Education Center and start learning!
“The course was really informative. It was easy to understand…The best features were the interactive games and quizzes throughout the modules. I like being able to see if I really understand the material before moving on.”
– Erika Matson, AJP Ben Bridge Jewelers

Communicating Color:
Selling Colored Gemstones
$49
Does the colored gemstone craze have you dazzled?
Take this in-depth course to impress your customers with your colored gemstone knowledge and learn proven techniques to help close more colored stone sales.
Topics Covered :
What is it about Colored Stones?
Gemstone Formation and Sources
Gemstone Value Factors
Color Ranges of Popular Gemstones
Selling Color
Treatment Talk:
Discussing Gemstone Enhancement
$49
Do you know how to finesse the delicate subject of gemstone treatments?
After course completion, a sales associate will be armed with proven techniques to positively communicate gem enhancement information to customers.
Topics Covered:
What is an "Enhancement"?
Commonly Treated Gemstones & Their Features
Selling Treated Gems
Counter Intelligence
$59
JA’s popular training program, Counter Intelligence – a comprehensive, DVD/Print self-study course – is now available online!
Gain customers’ trust, and repeat business, with the skills to professionally and ethically answer their questions about complex and timely subjects.
Topics Covered:
What It Means to Be a Jewelry Sales Professional
Gemstone & Cultured Pearl Enhancements
The Facts About Quality Marks and Trademarks
Understanding Lab Reports & Jewelry Appraisals
Discussing Synthetic & Imitation Gem Materials
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Course Features
- Courses are organized in multiple modules, so you can start, stop, and save courses to fit your schedule.
- Each section features informational guides, games, and audio narration to motivate you as you learn.
- Quizzes throughout the sections help you rate your progress.
- Course material can be printed for future reference.
- Receive a certificate of completion when you successfully pass a course!
Improving your sales knowledge and skills have never been easier, start learning today!
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