A major portion of our mission is dedicated to educating jewelry store personnel at all levels. We offer a number of on-store training programs that include training the entry level sales asspciate on the jewelry industry to assisting everyone in the store how to discuss gemstone treatments in a positive manner with your customers.
JA Jewelry 101
JA Members: $44.95
Non-members: $69.00
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JA Jewelry 101, a comprehensive, self-study program for sales associates, includes text, video and interactive learning exercises. This self-paced video is designed for beginning sales associates, or as review for experienced associates. This program covers core product background with full instruction on colored stones, diamonds, platinum, cultured pearls and gold from some of the industry's most highly regarded instructors. This program also teaches selling points for particular products, ways to connect with customers and gives answers to frequently asked consumer questions.
JA Jewelry 101 is co-sponsored by six industry organizations: American Gem Trade Association, GIE Perles de Tahiti, Gemological Institute of America, Platinum Guild International, World Gold Council and Jewelers of America. It includes videotaped presentations by experts from each of the program's cosponsors.
JA Learning Center
JA Members: $79.00
Non-members: $129.00
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The JA Learning Center is an orientation and training guide for new sales associates. It is a self-paced, user-friendly and customized employee training course. The centralized system includes an orientation guide for new sales associates, a manager's guide, an activity handbook and two large materials binders. Components work together to create a simple, effective and low-maintenance training system for any jewelry store.
Both new and tenured sales associates gain tremendous insight into the industry. This knowledge helps sales associates present and conduct themselves professionally, boosting customer confidence. Guidance provided by the JA Learning Center prepares associates for the JA Sales Professional Certification Program, acting as a prerequisite for certification.
Counter Intelligence
JA Members: $79.00
Non-members: $79.00
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Counter Intelligence is a comprehensive, multimedia (text and video), self-study course, responding to an industry-wide effort to educate jewelry sales associates about communication skills, professionalism, ethics and legal compliance. The Industry Image Task Force, a coalition of 24 major trade organizations including Jewelers of America, developed the program to counter unfair publicity resulting from negative media coverage, causing consumer confusion and skepticism.
This course instructs associates on ways to discuss the difficult issues that can sometimes generate negative publicity if handled improperly. This training program is an excellent way to proactively dilute negative publicity. It is divided into five, interactive modules: What It Means to Be a Jewelry Sales Professional; Communicating Gemstone and Cultured Pearl Enhancement Information; The Facts about Quality Marks and Trademarks; Understanding Laboratory Quality Reports and Jewelry Appraisals; and, Discussing Synthetic and Imitation Gem Materials with Your Customers. Each module runs 45 to 75 minutes in length.
Masters' Mentoring DVDs
JA Members: $24.99
Non-members: $49.99
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The Masters' Mentoring Series: Professional Bench Skills includes four educational DVDs for bench jewelers, each sold separately. Each installment teaches a specific skill that bench jewelers must master for certification. In the DVDs, JA Certified Master Bench Jewelers perform tasks as voice-over narration guides the viewer, explaining each step in detail. Footage includes close-ups and cross-section illustrations. Each DVD includes a Professional Bench Skills Guide featuring easy-to-understand illustrations that follow on-screen instruction.
DVDs include: Installment I: Flush Setting - Round Gemstones (featuring techniques by JA Certified Master Bench Jeweler Tom Weishaar); Installment II: Prong Setting - Pear Shaped Gemstones (featuring techniques by JA Certified Master Bench Jeweler Steece Hermanson); Installment III: Prong Setting - Round Brilliants (featuring techniques by JA Certified Master Bench Jeweler Jeffrey Mathews); and Installment IV: Ring Sizing - Karat Gold (featuring techniques by JA Certified Master Bench Jeweler Wayne Lenkeit).
JA Professional's Guide to Fine Jewelry Craftsmanship
JA Members: $49.99
Non-members: $69.99
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The JA Professional's Guide to Fine Jewelry Craftsmanship is an illustrated reference guide helping sales associates, store managers and bench jewelers communicate accepted professional standards and identify required repair work. This guide promotes the importance of quality craftsmanship and industry skills, a must for any jewelry store. The laminated, spiral-bound guide stands on the sales counter, next to the work bench or other functional location and is segmented into five sections: Repair, Stone Setting, Fabrication and Assembly, Casting, and Finishing. Each contains clear depictions and explanations of specific topics including ring sizing, prong settings, shank assembly, cast porosity, applied finishing styles, common problems causes and results and jewelry piece structural flaws.
Descriptions and illustrations act as a visual aid to help train new employees, educate consumers and enhance sales presentations. It is also ideal for bench jeweler, owner, manager, sales associate or appraiser reference. This guide helps associates explain customers' need for, and the process of, jewelry repair. The front of each page features large illustrations for customers to view while associates explain jewelry repairs. The reverse side lists talking points for customer communications. JA discounts orders of 10 or more copies at $41.99 per copy for members, $59.49 for non-members.
