The JA Cost of Doing Business Survey is crucial to a retailer's understanding of how best to manage his or her business. It is filled with financial data and analysis that provides retail jewelers with insight into the status of the industry and where they stand compared to others in the trade. Reviewing the Survey can help retailers generate greater profits: owners and managers can evaluate theircompany performance in order to identify strengths and weaknesses and to improve competitiveness.
The survey includes key performance measures: sales volumes within store types; productivity ratios; inventory turnover; financial strength indicators; and balance sheet data. The report contains a practical “how-to” section demonstrating methods of interpreting and utilizing the data.
Advantage Marketing Information, an outside consulting firm based in Wickford, RI, with extensive experience in marketing research, prepares the material in the survey. The survey is based on confidential questionnaires completed and submitted by JA members. Those members who participate receive a free copy of the finished survey.
The JA Cost of Doing Business Survey is published electronically, and is available on CD or via email. The survey is published each fall and compiled using data from the previous year. The JA Cost of Doing Business Survey is $24.95 for JA members ($150.00 for non-members).