JA members receive the guaranteed lowest rates
on credit/debit card processing through our payment processing partner, TRU®. TRU makes payment processing simple, by acting as your broker to negotiate the lowest rates on your behalf from the most reputable processing companies. No matter what you are paying currently for payment processing, TRU can beat it!† JA members can also benefit from TRU’s low rates on check conversion/guarantee services and custom gift cards.
TRU SERVICES AVAILABLE TO JA MEMBERS:
TRU CREDIT/DEBIT CARD PROCESSING
TRU CHECK GUARANTEE AND CONVERSION
- Guaranteed Lowest Rates: Because tru will always guarantee the lowest rates, there is no risk to get started.
- No Set-Up Costs: There are absolutely NO fees to get started.
- Charitable Donation to JFC: A donation of 1.5 cents for every transaction will go to Jewelers for Children (JFC). This goes for your business and any business that you refer. Click here to learn more about the JFC.
- Variety of Processing Options: Process payments from Visa, MasterCard, Discover, American Express, Diners, JCB, private-label cards and more.
TRU CUSTOM GIFT CARDS
- Receive a FREE check conversion terminal (a $900 value!).
- No Set-Up Costs: TRU helps with processing set up, including upgrading or fixing processing terminals at no cost.
- More Approvals: TRU offers the highest approvals in the industry. By approving more checks, you make more money.
- Guarantees: Guarantee your checks against stop payment and eliminate bad check fees from your bank. Use as in-house financing with guaranteed funds and no credit checks.
- Convenience: Save yourself trips to the bank by having your checks automatically deposited.
- Variety of Guarantee Options: Guarantee checks by terminal, phone, fax or Internet. Take personal and business checks from all 50 states, US territories, and Canada.
- Marketing Benefits: Learn low-cost marketing strategies utilized by national chains to attract new customers and retain existing customers.
- Popular Gift-Giving Choice: Gift cards are the perfect choice for your customers who want to give fine jewelry but donít know exactly what to buy! According to TRU, 32% of U.S. consumers use gift cards every month; 82% of U.S. consumers purchased or received a gift card last holiday season.
- Multiple Uses: Use custom cards as a gift card, pre-paid card, merchandise return card or employee card.
- Ease of Use: Plastic cards are more durable, more attractive and quicker to issue and redeem than paper certificates.
- Increase Sales: According to TRU, many cards are never redeemed, and 55% of customers spend more than the initial value of the gift card.