Telling customers about membership in JA is equivalent to telling them about a commitment to professional service and high ethical standards. Consistent use of the JA name and logo in all forms of promotions helps remind customers of this important commitment.
Upon joining JA, or upon renewing their membership each subsequent year, members receive JA Identity Materials, including a JA door decal. The decal, which can be placed on a store window or door, is dated with the current year to show customers that the store is a JA member in good standing.
All members have received a plastic display, and receive each year a new insert for the display dated with the current year. The display is ideal for a prominent countertop and reinforces to customers that they are dealing with a knowledgeable, professional JA jewelry retailer.
Each year, new and renewing JA members also receive a logo sheet featuring the JA logo in a variety of sizes that can be scanned to a digital file and used in promotional materials.
The JA logo can be used in print advertising and other publicity materials, such as business cards, flyers, and consumer mailings. JA members are also strongly encouraged to use the JA name and logo on their websites so that online shoppers are made aware of their association with JA.
If you have any questions regarding the use of the JA name and logo, contact your JA membership representative at 800-223-0673.